Sunday, May 10, 2026

Tales From ‘Mock’ Tower Inspection Tours

One of the most important documents for any radio or TV station is FCC form 854-R. This is the tower registration form required for each tower over 200 feet and puts into writing the coordinates to be reported to the FAA for tower-beacon light outage. The registration number on this form is required to be prominently displayed on or close to the tower, with large enough numerals to be read from the closest public access to the tower. In some cases, rented towers owned by non-broadcast entities and the tower owners were not aware of this requirement. Here's what Media Information Bureau featured columnist Ken Benner has to say about that faux pas.

The One Sales Rep Candidate To Fully Avoid

Hiring great sales reps means weeding out bad ones — especially those who interview well and come highly recommended by others, expert sales coach Barrett Riddleberger often notes in his Media Information Bureau columns. Now, Riddleberger gets behind the camera in this video podcast to share an expereince he had with a client who was considering a top sales candidate.

Should We Really Expect ‘A Major Selloff’ Of iHeart Stations?

"Opinions expressed by Forbes Contributors are their own."  One Forbes contributor, former Media Life editor Gene Ely, just penned a guest commentary with the provocative headline "In The IHeartMedia Bankruptcy, Expect A Major Selloff Of Radio Stations." Really? We asked top D.C. attorneys and one broker for their opinions. Here's what they say.
Wiley Rein

What You Should Know About A Big TCPA Ruling

The D.C. Circuit has just issued a long-awaited decision involving the Telephone Consumer Protection Act (TCPA). According to Scott Delacourt and Eva Reed of Wiley Rein LLP, this has "widespread implications for broadcasters and other media companies that rely on modern calling equipment (including text messaging) to reach their audiences." How could this decision, which resolves an appeal of the FCC’s 2015 Omnibus TCPA Order with a unanimous panel but a split decision on the merits, impact your radio or TV station?

The AM Directional Threat … Does It Exist?

Among the dozens of e-mails Media Information Bureau columnist Ken Benner dumps each day with nary a glance was one that caught his attention well before hitting the "delete" key. The note to Benner suggested the FCC was about to focus on AM directional antenna compliance. "I normally keep pretty good track on what the current FCC fine-focus is, and this was news to me," Benner says. "I could locate nothing from the commission or the various publications I scan each week." Is AM directional antenna compliance a new concern to put on your radar?

Three Hidden Issues That Could Impair Your Sales Reps

If you have a sales rep (or sales team) that is not hitting their quota, this Media Information Bureau column from regular contributor Barrett Riddleberger is just for you. Anytime you have an underperforming sales rep, there is always a reason. The goal of the C-Suite? Find the source of the problem and remedy it, even if it involves the top executives.

A Hoosier ‘Star’ Shines In A Now-Fully Developed DMA

Since 2014, a newly formed entity has successfully launched five HD network affiliates in the smallest of markets across the U.S. As a result, NBC, FOX and CBS stations are now present in what had been some of the few remaining DMAs that didn’t have the full compliment of Big Four network carriage. The most recent market where local affiliates debuted under this company's leadership is Lafayette, Ind. Now, it can fully reap the benefits of their efforts, as the last Indianapolis-based stations to be found on local Comcast channel lineups are poised to disappear.

Is ‘Fake Video’ A Bigger Headline Than ‘Fake News’?

In this guest Media Information Bureau column, Tribe Pictures CEO and Creative Director Vern Oakley discusses how "fake news" is old news and why "fake video" is the new threat — thanks to emerging technology that will allow the manufacturing of authentic-looking video your staff may not be able to flag as phony. Reading this could very well keep your stations' integrity in check.

On the Rise: Steady Growth For Smart Speakers, Podcasts

The 2018 Infinite Dial Study by Edison Research and Triton Digital, unveiled Thursday, offers radio industry professionals the latest research in digital audio, social media, mobile, smart speakers, and podcast consumption. What's the biggest takeaway from the latest report from Edison and Triton? The two most talked-about sectors in audio today—podcasting and Smart Speakers—post significant gains in this year’s study, compared to 2017.

Radio’s Tough Lesson On Brand Values

On Tuesday morning, a seismic sale of an FM radio station in the Windy City rocked the radio industry. WLUP, known as "The Loop," was sold. Many were quick to lament the loss of a station viewed as iconic. Our Editor-in-Chief sees it differently: It's a perfect example, he says, of how the radio industry fails at keeping brands meaningful. On the contrary, the company buying WLUP is an expert in creating brands with strength and lasting power.

U.S. Digital TV Proliferation:  Implications for Advertisers

Believe it or not, TV went digital a long time ago. This is why so many U.S. homes have TV set-top boxes and there exists a plethora of over-the-air broadcast sub-channels. It is also the reason The Nielsen Company had to change the basis of its TV-measurement system from tuner frequencies to network codes embedded in program content. The digital TV discussed today is a bit different from those early days, thanks to "over-the-top" (OTT) apps. What does this mean for broadcast TV, and what does it mean for advertisers? Guest Media Information Bureau columnist Ed DeNicola, Head of Television for Cambridge Analytica, chimes in on the subject.
FCC

A Call For Simplifying FCC Regulations

Without addressing the massive, costly, and unnecessarily complex FCC broadcasting regulations, hundreds of additional radio, television stations and translators will soon be silent. That's the opening salvo from the latest column from featured Media Information Bureau columnist Ken Benner. In his view, most of the Commission's "complexification" has resulted in regulation that "in no way serve 'the public interest, convenience and necessity' — the creed of the FCC."
People watching TV

How Many Millions Of Homes Are Paying For SVOD?

A new global study on who is paying for streaming video services shows the U.S. and Canada far and away the leading nations where "OTT" is eating away at cable TV. Here's a look at how many households are paying for these services, and what the worldwide SVOD outlook is for the next five years.

Seven More Qualities Of A Great Sales Coach

Frequent Media Information Bureau contributor Barrett Riddleberger enjoyed such a strong response from his last column on the top qualities that make a terrific sales coach that he's gone back to his laptop and pounded out another column. Without further ado, here are seven additional traits of a top sales coach, as noted by Riddleberger, an expert sales coach in his own right.
FCC

Is Radio Silence A Contributor To Democracy’s ‘Decline’?

As featured Media Information Bureau columnist Ken Benner on February 17 prepared the first draft of this latest column, he was fielding panic calls and e-mails from frustrated broadcast licensees attempting to file their FCC biennial ownership reports after being warned of substantial fines for failing to do so. Benner attempted to access the appropriate FCC database, mimicking what these licenses had experienced. He quickly realized their frustration.