Media Info Bureau

"Don't allow your sales reps to engage in superficial sales conversations," says expert sales training coach Barrett Riddleberger in this Media Information Bureau installment. "Help them go deeper and expand the conversation with their prospects by giving them these powerful questions."

In these COVID-19 times, a little feel-good nostalgia could provide some new inspiration and ways to propel growth, even when you think the worst. This involved listening to one of the most-revered Top 40 stations L.A. ever saw. No, it's not 93KHJ. Rather, it's the Rick Dees-era KIIS-FM. Why it was so successful could bring big riches to you in 2022, our editor-in-chief says.

A recently released research report shows Latino respondents showing preference to digital and social channels over traditional mediums. The study also sheds light on the great debate of whether Hispanics in 2020 prefer their content in English, or Spanish. The answer: Why not both?

According to just-released data from Nielsen’s Streaming Meter, as of Q2 2020 streaming now comprises 25% of all television minutes viewed. To little surprise, Netflix is the biggest to streaming, followed by YouTube. And, TV broadcast station leaders, it's not a GenZ thing: Consumers ages 55+ now comprise 26% of all streaming minutes viewed.

The Aug. 12 edition of the MAZ video roundup contains a lead article that every broadcast TV station owner should read. With the rollout of NEXTGEN TV and its forthcoming profit-generating capabilities making headlines, this publication asserts that "82% of broadcasters believe 5G will replace traditional distribution." Gulp ...?

Interested in how not to let compliance be your media properties' greatest liability? Here's a Media Information Bureau column that's timely and insightful, from Kelly Orchard.

Changing how you think can be difficult. It's easier when you have examples of successful people to draw from. Check out these attributes of super achievers in this fresh Media Information Bureau column from expert sales training coach Barrett Riddleberger.

Disney has been "rightly rewarded" for what noted financial analyst Michael Nathanson calls its "full commitment and now stellar execution of their pivot to Direct-to-Consumer services." In contrast, despite Fox’s "solid" first year featuring 7% affiliate growth, "the company has no such narrative," Nathanson declared. Investors listened.

Two esteemed Fletcher, Heald & Hildreth attorneys on July 30 chatted with three FCC political programming experts on the specific requirements and latest developments in the FCC’s political broadcasting rules. This includes such subjects as equal time, lowest unit rates, PAC ads, BCRA, and record keeping. Here's a review of what they discussed.

"The success of any endeavor is directly proportional to the dedication of those involved," says alternative broadcast inspection specialist Ken Benner. In this Media Information Bureau column, Benner offers what he considers to be "one classic example" of these premise. It involves a Class C1 FM serving the second-largest metropolitan area in the 49th state of the union.

Don't think "Gen Z" listens to the radio? They do, new findings from Edison Research's Share of Ear study show. In fact, a majority of persons between the ages of 13 and 24 listen to AM and FM radio daily. And, they are doing so on a variety of devices -- including a radio in their vehicle of choice.

Local TV news is poised to become a real-time emergency information portal thanks to ATSC 3.0, allowing TV stations to target the impact zone of an incident with pre-formatted alerts. This means less revenue lost to service disruptions, a group of NEXTGEN TV experts recently shared in a webinar hosted by Sinclair and its ONE Media 3.0 arm.

From Flo and friends to the Gecko and an emu, auto insurance specialists love TV. And, the last week saw plenty of spot TV activity from the top brands all competing for consumer attention.

As Americans hunkered down under stay-at-home orders for much of March and April, they consumed more mobile media. The added mobile time, however, wasn’t distributed equally, eMarketer finds. Some long-term trends accelerated as people sought diversion. Other longer-term trends stagnated as commuting time fell precipitously.

Got stuff to do that you hate doing? You’re not alone, notes expert sales training consultant Barrett Riddleberger. Procrastination kills productivity for millions of people. His suggestion? "Follow these surprisingly enjoyable steps and you’ll actually look forward to getting tasks done that were painfully avoided just last week."