Media Study Highlights Impact of Digital Media on Radio
A newly released study done by Targetcast, a communications firm, has some good and bad news for broadcast radio. The good: Adults 18 to 64 were found to still consider radio to be
Not Getting Appointments? Your Shallowness May be More than Skin-Deep
Local business owners have become jaded by the dozens of media reps trying to get their attention each week
Important Steps in Building Authentic Social Media
Great social media is all about finding community passion then facilitating that tribe to discuss, share and support one another. However, when looking for
Consumers warm to socially responsible business
The 3rd annual Edelman goodpurpose (TM) Consumer Study is out, and it has found that even in the midst of a global recession, consumers are willing to spend a little extra if they feel
How to monetize your multicast TV stations
In June, TV made the first major change in its delivery since the advent of Color. Digital TV…now mandatory by the FCC for all high power stations in the US
Internet radio stations play more artists than broadcast stations
The number of unique artists played on Internet radio stations is more than 32 times the number of unique artists played on
Why is HD Radio important for public radio?
As a self-proclaimed evangelist for HD Radio, I am often questioned about this technology and asked why I have inculcated it so deeply into...
Marketers Wake-Up: A Screen is a Screen is a Screen!
Consumers are viewing vast amounts of video across multiple screens: televisions, computers, and mobile
The 2010 radio upfront: More scatter, yet stabilized rates?
In RBR's annual network radio upfront report, we ask top media agency buyers for their take on next year’s biz, based on what deals...
Must-Have Google Search Skills
Most everyone uses Google search these days, but most people never get beyond the basic technique of putting words in the text box and pressing the search
The 10 Commandments of Radio and Integration
It’s that time of year again! Budget season… what will 2010 look like? Below are some of the things we’ve learned about integration while working
How to keep a do-it-yourself attitude from killing your website
It’s no secret that making a good first impression is important, no matter what business you’re in. Your company
Broadcasters Should Evaluate Restructuring Alternatives
The radio and television broadcasting industries are in crisis mode. Broadcasters are struggling with
Broadcasting stocks soared in Q3
If you bought a pile of radio and TV company stocks early this year, you’re now rolling in dough. Lots of pure play broadcast companies have posted
Where’s Web 3.0 Already?
I know. I know. Some websites still haven’t gotten the message to move to Web 2.0, making sites more dynamic, less static, more social networking connections. I am in the business of