Out-Of-Home At-Work Listening Important for Radio
Working age adults who report to a jobsite or office outside the home are highly essential for the continued success of broadcast radio. How so? They use radio more than two times as much as those who work from home, newly released data from NuVoodoo Media Services show.
How To Overcome Accents When Zooming Your Meeting
Are you a bilingual executive who struggles with a marked accent when speaking in English? Does presenting on Zoom make it worse? "Zoom expert" and veteran public relations executive Rosemary Ravinal offers three quick fixes to help you communicate your authentic personality and expertise without needing to reduce your accent.
This Report Affirms Broadcast TV’s ‘Viable’ Future
It's a company mainly known for media security and anti-piracy services. Yet, a report it has just released concludes that broadcast TV "will continue to be viable for the foreseeable future, despite the growth of streaming."
TV Streaming Engagement: Deepening at the Expense of Cable
If you thought the COVID-19 pandemic would halt, or reverse, cord-cutting trends for MVPDs, think again. While 40% of Americans still pay for cable services, a shift in viewing habits and streaming services is leading more consumers to say no to cable TV.
WARC: 2021 Was The Strongest-Ever Year For Global Marketing Dollars
WARC's Global Marketing Index has been released. The annual report presents a round-up of the monthly WARC Global Marketing Index published throughout 2021, offering an indicator of the state of marketing worldwide by tracking the current conditions of 1000+ marketers, including marketing budgets, trading conditions and staffing levels.
Horowitz: ‘Persistent Gaps’ in U.S. Media’s Black Representation
New research from Horowitz finds that some 75% of Americans who identify themselves as Black say that seeing characters and communities representative of their race, portrayed in positive ways — as well as having a Black actor in a leading role — positively impacts their decision to watch a television program or feature film.
Ten Steps To Situate Yourself In a 3×3 Grid
"The way your face and body appear on a Zoom call can cast the wrong first impression," notes PR veteran and "Zoom expert" Rosemary Ravinal. As she writes in this fresh column, "The rule of thirds will help you set up your video, so you show up on the screen looking professional, alert, and ready to do business."
‘Old Music’ Isn’t Killing New Music. Radio Has Plenty Of It.
There's much discussion about the lack of success for current product on the Contemporary Hit Radio (CHR) charts in the U.S. Why? An opinion piece in The Atlantic seeks to discover the reason, tying radio to the conundrum in his hypothesis. Is that a fair assessment? Our editor-in-chief argues it is not.
Deloitte Points To Five Trends Driving Industry Growth
Media and entertainment will continue to evolve quickly, not only reckoning with ongoing trends and disruptions within the industry, but also in its continued response to pandemic-led behavioral changes. That's according to Deloitte, which has released a 2022 M&E outlook that explores "five attention-grabbing trends."
Want To Deliver Engaging Presentations? Try PechaKucha
Respondents to one of "Zoom expert" Rosemary Ravinal's recent polls on LinkedIn told her that “How to organize my content” is their No. 1 roadblock to great presentations. That didn’t surprise her. "Outstanding presentations require thoughtful planning," she says in this fresh column that puts a spotlight on a fast-paced presentation format you may want to consider.
Video Streaming: A Complex and Ever-Evolving Market
KANTAR is out with a new thought leadership report. "Media Trends and Predictions 2022" looks at five key themes for the media industry this year, and we've got full access to RBR+TVBR Members. Just click here!
What’s Next for Cross-Platform TV’s Evolution?
“TV” now spans linear and streaming platforms. Access to clearer, more accurate data has become paramount to success. With 2022 already entering its third week, TVSquared compiled the key trends it expects to define this year.
Netflix’s Price Target is Cut. A Price Hike Sends Shares Upward
Is Netflix so powerful that it is impervious to anything negative offered by a respected financial analyst? That appeared to be the case on Friday, as shares in the dominant on-demand visual content creator and distributor rose by nearly 3% before cooling off as the Closing Bell approached. The growth came despite a notable investor note of wariness.
From Bad Hair to Heavy Accents: What to Do On Zoom
As the new year unfolds, veteran public relations executive and "Zoom expert" Rosemary Ravinal has received "intriguing questions" from people who spend most of their workdays on Zoom, Teams or similar video conferencing platforms. Two questions she received could resonate with you. Here are her answers.
SiriusXM Is A Radio Advertiser. What’s Wrong With That?
Longtime radio industry programming consultant and tech visionary Fred Jacobs last week penned a column slamming broadcast radio for accepting advertising from Sirius XM. Why? Jacobs asks why Radio "would knowingly aid and abet a fierce competitor that is a stone cold threat – right now today?" This RBR+TVBR Observation offers a counterpoint to Jacobs' views on audio media competition.