Political Local TV Spending In 2022: Continuing The Inconsistency
Election 2022-related advertising dollars are starting to flow to local TV. As activity continues to heat up, Broadbeam Media has examined political local TV spending trends and predictions. What does it have to share?
Making radio the main course
We recently worked with a media agency that was in the midst of deciding media allocations for the year 2014.
Radio: The message behind the messages
Three different stories struck interest with me over the past week. (#1) A recent study from Pew Internet found that between April 2009 and...
Traffic and Rev Mgmt Systems: Part 3: Contextual advertising
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...
Five signs that your advertisers’ ads aren’t working
You most likely see yourself as a broadcast sales person. Your local advertisers, however, see you as a marketing professional. In other words, they...
Broadcast Station Acquisitions: The Myth of Comparables
Erwin Krasnow, Doug Ferber & Bishop Cheen de-bunk the myth of comparables.
Ray Warren details NBC O&O-Comcast Sports Group deal (audio)
Ray Warren, EVP/Chief Revenue Officer for Comcast Sports Group, told RBR-TVBR about the decision to form a national ad sales partnership between NBC Owned...
Broadcasters: Avoid having a Kodak moment
Many people have no doubt looked at the recent Chapter 11 filing from Kodak and tucked it into one of the old familiar narratives that have characterized the business of business for centuries
Is ‘The Power of :06 Ads’ A Concern For Broadcast TV?
Short :06 ads have now become a regular feature of the digital media landscape. Now, new research conducted by MediaScience for online video portal Vevo suggests there's an even greater potential opportunity associated with such short ads.
Connected Video Devices To Top 1.1B Installed Through 2026
The installed base for internet-connected video devices is on course to rise at a 2.3% compound annual growth rate from 2021 through 2026 in the U.S. according to new S&P Global Market Intelligence analysis. As such, it places just slightly behind high-speed broadband household growth.
The Negotiator’s Negotiator
Let’s watch a video today. I have learned a lot from watching youtube videos, like how to fix my vacuum cleaner, or how to...
Step Two On Becoming A Mock FCC Inspector
In addition to serving as a featured columnist, Ken Benner is an independent Alternative FCC Compliance Certification Inspector. He has more than 55 years of experience providing service to the broadcast industry. Who will follow in this octogenarian’s footsteps? It could be you.
In Case Of Emergency: Reacting To ‘The Flood of the Century’
In February 2010, as part of our coverage of Valerie Geller's series "In Case of Emergency," we offered a hypothetical scenario of what were to happen if the Flood of the Century arrived at your radio stations, and at your community. As new horrors unfold in Beaumont, Texas, which Thursday afternoon lost its water supply, we are pleased to offer from the RBR+TVBR archives this column on what to do when the worst shows up on your doorstep.
Randy Michaels on DOJ: Here We Go Again
Radio + Television Business Report asked Randy Michaels to review and give readers his opinion
The secrets of core-values marketing
"All things being equal, people will buy from their friends. All things being not so equal, people will STILL buy from their friends."
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