More Key Questions To Ask Sales Candidates
Clients of Media Information Bureau featured columnist Barrett Riddleberger, an expert sales training coach, often ask him the following question: "What are good interview questions to ask sales candidates?" A previous column on the topic proved so popular that's he has followed it up with another 10 revealing interview questions to present to sales candidates.
The digital devices of television fans
As digital gains, traditional advertising venues tend to shrink – unless they take effective steps to partake of the digital portion of the advertising
Why Digital Metrics Issues Could Help Radio, TV
Marketers have been presented with challenges as they attempt to pinpoint consumer behavior on digital platforms
Where is the camera in your radio commercial?
Since your audience views radio in their mind's eye, ask yourself, "Where is the camera? What will be the audience's point-of-view?" In a conversation between two people in a car, is the camera to their left or right? On the dashboard facing them? Between them, looking over their shoulders? In the back seat, listening from the passengers’ perspectives? Put your microphone where the camera would be, or mix the elements so that the listener is in that place.
How to do smarter searches in Google
If you are like most people, Google.com is your constant companion in the search for relevant information. Surprisingly, most people have
Traffic & Revenue Mgmt Systems: Billing info; Co-op ads–Part I
Today we look at Accounts Payable billing information and handling Co-op ad requests after the client gets an invoice
The Implications Of ‘Adverse Special Interest Legislation’
As the old adage goes, what is one man's trash is another one's treasure. For featured Media Information Bureau columnist Ken Benner, a rescue from the trash heap of some old radio station equipment led to a radio show. The radio show opened Benner's eyes to just how things may work in Washington, sparking a fire under his belly that continues today, at age 80. In this column, Benner shares how he emerged as the industry's "Ralph Nader."
Radio’s Worst Enemy
Now that GM has filed for Bankruptcy, it got me thinking about the state of radio. How much different is GM from Radio as an industry? Not much. GM became its’ own worst enemy
Yuppie Paradise Branding (video)
Learn how shifting your focus away from product features and onto customer ego
Counting the Cash with Evan Masyr
Salem Communication’s CFO discusses his company’s multi-pronged approach to amassing
Selling vehicles to older radio fans
This is the fifth of six reports on the car-buying habits of various radio and television audiences. The idea is to help radio stations sell ads to people in
Those ‘Bennerizm Wizdomics,’ As Requested
In a “Seminar Notes” booklet prepped over a decade ago, definitions to phrases concocted by Media Information Bureau featured columnist Ken Benner, along with suggestions he offered, came with a guarantee. If followed, he promises, comes "extraordinary success for any Radio or TV licensee."
Why should I buy an ad from you?
What makes you different from every other sales person that walks in the advertisers’ door today? Again
A Ransomware Attack Cripples A Media Outlet. What Do You Do?
All of Cox Media Group's radio and TV properties have fallen victim to an apparent ransomware attack — a cyber nightmare that began late last week. It's just the latest in a string of incidents involving radio broadcasting companies. What would you do if your operation is next?
You daypart your jocks. Why not your marketing?
Everything in radio is geared around the clock. In the micro-sense you have top of the hour legal, traffic and weather on the eights, and tickets on the twos. Portable people meter (PPM) based ratings have made these time specific “appointment listening” opportunities more important.