Media Info Bureau

Thanks to a deal just signed between the two parties, the pairing of data from Cox Automotive with TV streaming data from Roku to better measure TV streaming advertising is now a possibility for auto marketers. The goal: For these spenders on auto advertising to better quantify exactly how advertising in streaming TV impacts web browsing, vehicle sales, and more.

Global consumer spending on overall media content and technology grew at a decelerated 6.3% in 2022 to $2.186 trillion, following an increase of 6.9% in 2021, the strongest growth in consumer media spending in a decade.  That's according to recently released research by PQ Media.

"After more than 100 workshops and 250 coaching clients, six valuable bits of wisdom on leadership communication top my list of essentials," public speaking coach Rosemary Ravinal shares in this column. "The intention here is to demystify public speaking overall. Everyone can do it by adopting some proven techniques, best practices, but most importantly, by speaking truthfully about what you know and doing it with heart."

As the nation rings in the new year, the U.S. Census Bureau has projected what the U.S. population was as the clock struck Midnight in New York on January 1, 2024. It represents an increase of roughly 0.53% from one year earlier.