Improving the accuracy of universe estimates
When dealing with Nielsen ratings that reflect a percentage of a population it is just as critical that the population universe be as accurate as it is for the percentage.
Disney to reduce junk-food ads on TV and radio shows
The Walt Disney Company became the first major media company to introduce new standards for food
Streaming providers: Which is best for your station? (Part III)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
Merrill Lynch launches new radio, TV effort (video)
Bank of America announced 6/4 a new Merrill Lynch Wealth Management campaign, featuring two 30-second television spots capturing the strength and optimism that the...
Streaming providers: Which is best for your station? (Part II)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
The hardware of radio listeners
To say the very least, the explosion in digital and wireless has disrupted the business models of the entire communications industry. To assist in...
Ignoring your customers – A case for reckless innovation
I read a great marketing book over the weekend called "Different" by Harvard marketing professor Youngme Moon. She had
Streaming providers: Which is best for your station? (Part I)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
Romney launches third “Day One” ad (video)
Mitt Romney's campaign released a new TV spot 6/1 that says a Romney presidency would get the country back on the right track. The...
CNN at 20-year ratings low
The latest numbers from Nielsen show CNN has just experienced its worst month for almost 20 years, losing more than 50% of its audience...
Satellite TV tax given thumbs up by IL state Senate
A new tax on satellite television service passed the Illinois Senate 5/31, but a spokesman for House Speaker Michael Madigan said the idea wouldn’t...
GM readying ad dollars for new model launches
Two weeks after GM announced it will plans to pass on advertising for the 2013 Super Bowl, GM global marketing chief Joel Ewanick said...
Get it off me! The telltale signs of call reluctance
The last four words you’d ever want to have to say at the end of your life would be, “GET IT OFF ME!” I...
Liberty Media filing details plan to control Sirius XM
The battle continues for SiriusXM. Here’s the latest move: In an SEC filing 5/31, John Malone’s Liberty Media said it wants to take over...
CBS ad dollars: Highlights from investor conference
CBS VP/CFO Joe Ianniello spoke at the Bank of America Merrill Lynch Global Telecom & Media Conference on 5/30. Wells Fargo analyst Marci Ryvicker...