Surveys are key to marketing insights
Surveys can be a key to current trends in your market. Whether a station or group seeks information from its audience or clients, using...
How to Maximize Your Chances of Getting “OPM”, Part II
By John R. Brooks and Erwin G. Krasnow, Esq.
Last week we talked about the importance of a good business plan as part of a...
Who’s REALLY ahead of the curve?
A troubling number of radio stations especially remain way late on the uptake when it comes to getting breaking
Why Won’t My Prospect Commit?
Bottom line is that people don
FCC fines Townsquare in Flint, MI
Townsquare Media of Flint Inc. has been fined $4,000 by the FCC, which said its Country WLCO-AM in nearby Lapeer continued broadcasting when it...
Improving the accuracy of universe estimates
When dealing with Nielsen ratings that reflect a percentage of a population it is just as critical that the population universe be as accurate as it is for the percentage.
Disney to reduce junk-food ads on TV and radio shows
The Walt Disney Company became the first major media company to introduce new standards for food
Streaming providers: Which is best for your station? (Part III)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
Merrill Lynch launches new radio, TV effort (video)
Bank of America announced 6/4 a new Merrill Lynch Wealth Management campaign, featuring two 30-second television spots capturing the strength and optimism that the...
Streaming providers: Which is best for your station? (Part II)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
The hardware of radio listeners
To say the very least, the explosion in digital and wireless has disrupted the business models of the entire communications industry. To assist in...
Ignoring your customers – A case for reckless innovation
I read a great marketing book over the weekend called "Different" by Harvard marketing professor Youngme Moon. She had
Streaming providers: Which is best for your station? (Part I)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
Romney launches third “Day One” ad (video)
Mitt Romney's campaign released a new TV spot 6/1 that says a Romney presidency would get the country back on the right track. The...
CNN at 20-year ratings low
The latest numbers from Nielsen show CNN has just experienced its worst month for almost 20 years, losing more than 50% of its audience...