Media Info Bureau

When you attend a panel discussion, does the moderator facilitate a smooth discussion or stumble through? Pick the wrong moderator and the audience experience may suffer. Here are nine rules to ensure the best moderation of your next event, courtesy of "Zoom expert" and veteran public relations executive Rosemary Ravinal.

While broadcast TV companies in the U.S. are apt to share that viewership of free-to-air stations remains strong thanks to local content and live programming, the situation across the U.K. appears to be much bleaker for the BBC and the private broadcast companies operating TV stations in the British Isles.

The global TV market is forecast to show signs of recovery in 2022 and beyond, thanks largely to improvements in the supply of large LCD panels — the primary obstacle manufacturers struggled with in 2021.

A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Facebook? Yeah, right ...

Issues of trust are central to all social, consumer, and political activity. But there’s a particular urgency when it comes to TV news. Virtually every recent poll has indicated trust in news media has fallen to historical lows. The 11th wave of the Media Trust Tracking survey, conducted for MediaPost by Brand Keys, has confirmed TV news brands are becoming commoditized when it comes to “trust.”

A newly released survey from Deloitte has yielded some unique insights into how U.S. households are faring as they settle into a "new reality" brought on by the pandemic. There are several findings of interest, including key takeaways on Optimizing Devices & Connectivity.

It seems there’s an epidemic of filler words in the United States, notes veteran public relations executive and "Zoom expert" Rosemary Ravinal. But, she notes in this column, "is the gaggle of you know, like, ah, uh, etc. that peppers our public speaking a problem in other languages as well?" The answer is yes.

Newly released data from London-based WARC finds that media inflation is driving up the cost of advertising across channels — with Television most affected by the rise.

We've shopped in their stores, including the unique outpost in the Columbus Circle Station of the New York City Subway. We've seen their advertising ... or have we? In November 2021, Lush Cosmetics voluntarily ceased its activity across four major social media platforms.  Why? There's a reason, and it perhaps presents an opportunity for broadcast media.

Recognized "Zoom expert" and veteran public relations executive Rosemary Ravinal found her throat to be a bit raspy and her voice hoarse following a week of illness. As a public speaker and coach, that's a liability. In this column, Ravinal decided to turn lemons to lemonade and use it as a learning moment.

As successive generations of young adults in the United States cope with rising student debt and housing costs, multigenerational living is increasingly providing a respite from the storm. That's the key finding of new data from Pew Research Center that finds 25% of U.S. adults ages 25 to 34 resided in a multigenerational family household in 2021 — up from 9% in 1971.

Does the FCC have the power to adopt “new regulatory fee categories” on non-licensees that nonetheless “benefit” from the FCC’s regulatory efforts? Non-partisan Washington think tank TechFreedom says no, and it voiced its opinion in Reply Comments filed earlier this week with the Commission in opposition to its FY2022 regulatory fee proposal, which the NAB is vociferously against for their substantial rate hike.

Media and tech companies, brands, and advertisers yearn to connect with the elusive Gen Z audience and the generation coming up – Generation Alpha. But knowing exactly how to engage these audiences can be challenging on many levels, especially as there’s so much misinformation and assumptions about how these young people interact with media and content, says Horowitz Research's Adriana Waterston.

"Have you checked your executive presence lately?" asks veteran public relations executive and "Zoom expert" Rosemary Ravinal. As she sees it, "the elusive quality of executive presence is considered by management experts as a make-or-break factor in high-powered positions and promotions. It combines charisma, confidence, and decisiveness with appearance, demeanor and communication skills which together boost positive perceptions of the individual’s competence and credibility."

The House Committee on Energy and Commerce "is sitting idly" on H.R. 7783—a bill that would extend the FCC's authority to conduct radio spectrum auctions, says AEI nonresident senior fellow Mark Jamison. This authority is scheduled to expire on September 30. In this column, Jamison urges Congress to act quickly, as radio spectrum auctions "have improved efficiency and brought money into the U.S. Treasury without raising consumer prices."