The Most Frequent FCC Violations, And How To Avoid Them
One of the most frequent inquiries received by RBR+TVBR columnist Ken Benner is the following question, “What are the most frequent violations found during the inspections you conduct?” Given the Entercom/Buffalo news, we are pleased to share it again.
Early Auction Repack Compensation Comes With a Catch
There are constraints on getting reimbursed for expenses incurred before the auction is complete.
What movie trailers can teach us about tease writing
What's the ultimate purpose of a newscast? Phil Alvidrez, one of my old news directors, put it best.
Smart Questions To Ask Before Recruiting Your Next Sales Rep
Want to hire great salespeople? Expert sales trainer Barrett Riddleberger recommends you answer these questions before you recruit your next sales candidate. "Defining your sales role first is critical to the hiring process," he urges in this freshly penned column.
Why the Internet doesn't matter anymore
The battle cry that has been resonating throughout the Internet world was that “video was theirs” once net neutrality passed and bandwidth increased. It...
Local Web Dollars – Getting Radio’s Unfair Share
The good news - 73% of North American radio stations have not committed themselves to bad web practices that do not and will not generate significant revenue.
Local TV Ad Buying: How Programmatic Is Changing Things
How are automation and data revolutionizing local TV ad buying? Atlanta-based Videa has some thoughts on the subject. "We offer order stewardship services, and avails are delivered to the buyer in seconds," Videa explains to first-timers seeking to learn more about its client solutions. Now, the Cox Media Group-owned programmatic TV marketplace has released a White Paper that suggests the shift to computerized client solutions is the new norm for any TV sales executive.
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 1
One thing the PPM ratings method has shown is how large the cumulative audiences
Is Your Media Social?
Imagine that you just walked into a wedding reception… there are 50 to 100 people in attendance, and you don’t know everyone there. We’ve...
Natalie Swed Stone on the state of radio—Part II
Natalie Swed Stone, US Director, National Radio Investment, OMD, always insightful and helpful to the radio industry, spent some time with RBR
Four Killer Questions That Can Make or Break Your Hiring Process
You want to hire the best sales reps possible. Before you make an offer to your top candidate, frame your decision with these guidelines, says Barrett Riddleberger, CEO of xPotential Selling Inc.
The Key To Luring Ad-Hating Youth
"Younger Audiences Hate Ads Even More Than You Do." Why?
Hot dog stand marketing version of sales: Volume 8
What do you stand for? What do you believe in? Why should I listen to you and your product pitch when there are literally 100 other media sales people who are going to call me this week that all think they have an idea of how they can help me out with what they represent?
Teen Aversion To Androids Hits New Apex
Is your radio or TV station seeking to lure teens and young adults through apps exclusively available through the Google Play store on Android-powered smartphone? Good luck with that. A new Piper Jaffray study shows that with teens, it is all about Apple.
‘One Television Year in the World’
After a very particular year, 2021 marked the return to a kind of normality in the TV industry. Worldwide content has appealed to large audiences. At the same time, Médiamétrie of France finds that the digital revolution has created "a strong dynamic in the industry with all actors rethinking their models."