Growing Your Company Online Amid Competition
Data-Dynamix CEO Kevin Layton says it's hard to get noticed online.
5 Things Smart Sales Managers Do to Hire Great Sales Reps
xPotential Selling CEO Barrett Riddleberger shares tips on finding great salespeople.
Tone Down Anchor Posturing in Disaster Coverage
Mike DeLier says much of the Egypt Air cable coverage followed a tired script.
Here’s a Novel Idea for Convention Anchors, Commentators
DeLier Group President Mike DeLier has a novel idea for convention anchors and commentators.
‘Back To Basics’ Project Management Tips
Faced with new challenges? Project not going so great? Michelle LaBrose has some “cheetah”-fueled advice for you.
Are You The ‘Missing Link’ Between Brands and Retail?
How can TV and radio work with brands to help influence a transaction? That may be the question to win back CMOs
Are Americans Ready For 4K Television?
New research suggests the cart may be coming before the horse
A State Senator’s Fight Brings WFSB Back To Optimum
After eight weeks, Optimum subscribers in Connecticut regained access to their local CBS affiliate, WFSB-3 in Hartford, Friday afternoon. The end of a bitter impasse came after a state senator sought to bring Meredith and Optimum parent Altice USA together to resolve their differences. In this RBR + TVBR INFOCUS report, we talked exclusively to this legislator right at the moment she excitedly learned of the battle's end.
Why Soft Auto Sales Present A Strong Opportunity For Radio
Slower automotive sales may be leading the way to softening ad revenue in radio, but the radio industry still has significant revenue opportunities in automotive. That's the key takeaway from a new report from The Media Audit. Noting that TV will attract one-third of all ad dollars in 2017, now is the time for radio to act. Learn how you can bounce back from new ways to attract local and regional dollars. We've also chimed in with an RBR + TVBR Observation on radio's automotive spots.
Underlying Growth In Global Ad Spend Builds
Global ad spend will grow 4.2% to $559 billion in 2017, according to Zenith’s just released Advertising Expenditure Forecasts. That’s down from 4.8% growth in 2016. However, 2016 benefited from extra ad spend stimulated by four key catalysts, making the annual comparisons tougher for 2017.
Measuring, and Monetizing, Local TV Audiences
Of the $20.9 billion in the local TV ad market, only 5% of the revenue comes from digital properties such as web assets, mobile apps and distribution platforms such as Facebook. Can local TV operators find a path to increase their digital revenue growth? A new report from BIA/Kelsey may offer some successful suggestions.
The ‘Broadcast Deal Myths Debunked’ Podcast: Episode 4
Doug Ferber of DEFcom Advisors LLC and Erwin Krasnow of Garvey Schubert Barer have created a special podcast series exclusively for RBR+TVBR members based on a series of articles centered on the topic "Broadcast Deal Myths Debunked." In this fourth episode, Ferber and Krasnow discuss the topic of cash flow multiples, "The Perfect Yardstick."
What’s The ‘Black Friday’ Forecast For Your Advertisers?
Verizon predicts a record-breaking year when it comes to online spending, with sales expected to reach at least $3.97 billion dollars on Black Friday alone. That’s $2.5 million dollars a minute. This forecast is great news for businesses of any size looking to make money this holiday season, which is extra incentive for your sales solutions team, AEs and GSMs to make the most of Black Friday.
Why You Shouldn’t Promote Your Top Sales Rep
Your top sales representative is bringing home the bacon. They are a true catalyst for growth at your radio or TV company, and the C-Suite knows it. What's the smartest reward? Media Information Bureau featured columnist and sales training coach Barrett Riddleberger says it isn't a promotion. In fact, giving this sales star the title and duties of sales manager could be a fatal error, he says in this video report.
A Hoosier ‘Star’ Shines In A Now-Fully Developed DMA
Since 2014, a newly formed entity has successfully launched five HD network affiliates in the smallest of markets across the U.S. As a result, NBC, FOX and CBS stations are now present in what had been some of the few remaining DMAs that didn’t have the full compliment of Big Four network carriage. The most recent market where local affiliates debuted under this company's leadership is Lafayette, Ind. Now, it can fully reap the benefits of their efforts, as the last Indianapolis-based stations to be found on local Comcast channel lineups are poised to disappear.