Obtaining info from FCC.gov with a couple of keystrokes
As a good federal agency, the FCC is adept at producing prodigious amounts of paper and for decades it has been a worthy customer of the Government Printing Office. But due to the rise, complexity and increasing utility of the internet, much of the Commission’s commerce has moved online. If you have business to conduct with the Commission, unfamiliarity with the electronic transactional environment in which the FCC operates can severely hamper your efficiency, or worse, place you at a serious disadvantage.
Radio Performance Tax does more harm than good
Support for the Local Radio Freedom Act continues to be strong in the House and the Senate. Currently, more than 186 members of the House are on record in opposition to a performance tax. However, the NJBA is convinced that a stealth attack on free over-the-air-radio is very possible. In New Jersey, Local radio is very important and the prospect of a Performance Tax is akin to a Death Tax for broadcasters.
The data vacuum that exists no longer
There’s been an open debate within the Streaming Audio, Advertising and Radio community for
NASBA gets down to business in DC
At the National Alliance of State Broadcasters Associations (NASBA) meetings on 2/24, RBR-TVBR
EAS Summit and PEP stations
At the annual NASBA conference in DC 2/24, there was an EAS Summit to go over some of the big issues broadcasters are facing on a state-wide and nationwide basis. Under laws going back to 1951, radio and television stations are already required to participate in the national Emergency Alert System and many stations – called Primary Entry Points (PEP) – have protected, government‐funded circuits connecting them to emergency command centers in Washington and in their states.
State and local Public Notice Requirements are antiquated laws
As we experience here in Tennessee every day and for the past
Membership in BEA a wise investment for broadcasters
In this world of acronyms that we find ourselves living in, BEA (Broadcast Education Association) is one acronym broadcasters would be wise to become better acquainted with or, better yet, become a corporate associate member of.I’m honored to hold one of the two “Professional Representative”- designated seats on BEA’s board of directors (Christine H. Merritt, my esteemed colleague and President of the Ohio Association of Broadcasters, holds the other in her capacity as the Executive Committee’s “Vice-President for Industry Relations.”) Appreciatively, the BEA provides each of the NASBA-member state broadcasters association a complimentary associate membership in the BEA. Just yesterday, Ms. Merritt and I had the privilege of providing a BEA update at NASBA’s semi-annual meeting in Washington, DC, tasked with the responsibility of reminding each SAE (what do you know, another acronym, this time referencing State Association Executive) the tremendous value that BEA’s complimentary membership provides each of our associations, placing a wealth of resources and opportunities at our fingertips.
News from NASBA
The State Leadership Conferences (SLC) for numerous state broadcaster associations are held in conjunction with the annual National Alliance of State Broadcasters Associations (NASBA) conference in DC. It’s a great opportunity for broadcasters and State Broadcaster Association execs to gather in our nation’s capital and share ideas and formulate solutions to the many pressing regulatory and legislative challenges facing the broadcast industry. They include:
Growing Sales Weary?
Can you really blame people? Everyone is getting a little sales weary! From the second we get up in the morning until the moment our heads hit the pillow and our lids close we are getting pitched, asked, negotiated, told, closed, cold called, prospected, and so much more! I’m in media sales and I protect myself all of the time from it and I believe it is your right to protect yourself as well. Even though you are in media sales as well.
Broadcast associations offer help for labor shortage
All Broadcast Associations are here to serve their members. We often need to react to what’s happening in our industry by providing new services that will help radio and television broadcasters navigate through concerns. In my recent visits with stations in Missouri, nearly every general manager voiced a common area of need; more sales people and good sales managers to lead them.
The strength of a sales team and the revenue it produces is often dependent on the strength of its managers. This has led the Missouri Broadcasters Association to begin planning for an on-going sales manager training for our members.
Stations must be able to attract good sales managers in order to hire good sales people. What does a good sales manager want in their place of employment?
Public Education Partnership (PEP) Program
The New Jersey Public Education Partnership (PEP) Program offers government agencies the opportunity
Radio’s mobile future
In the mid-1950s, the transistor revolutionized radio. Gone were the “portable” tube radios with bulky, expensive batteries
Sports marketing community opportunities
There is a fire that burns inside of me to help improve the community that I live in. I want to help make a difference in it. And while every single one of us can day in and day out by our actions and the way we carry ourselves I realized that perhaps by using sports marketing as a tool and the sports talk radio station I work at as a platform I could create even greater change. And not just that but I thought perhaps I could deliver some opportunities to my clients that would help their businesses, help our community, and help my relationships with them. This struck me as a win win.
Why ad sales is like the game of chess
I’m occasionally asked to accompany an account executive for coaching purposes as they make a sales call. The majority of the time, the account rep will talk about their media product for the first 20 minutes of the ad sales meeting. Why do sales people talk too much? Sales people talk too much due to a combination of poor training and fear. Poor training, in that the ad sale rep hasn’t learned to ask questions, rather than dominate the conversation. Fear, in that the ad sales rep worries about the outcome of the meeting because they don’t know what to expect. Have you ever heard of Paul Charles Morphy? He is considered to have been the greatest chess master of his era, and is remembered as one of the best strategic players of chess known to man. Many said he knew every move he would make before the game began.
Viewers deserve “freedom” from outdated TV regulations
After years of subjecting viewers to TV blackouts and reaping escalating profits










