Tips on Selecting and Working with a Media Broker
Many people in the market to sell or buy a broadcast station make use of the expert services of a media broker. Their special knowledge can be extremely beneficial to the client who contracts for their services. Communications transaction expert Erwin Krasnow takes an in-depth look at just what a contract with a broker should contain.
Seismic shifts remake the radio industry
There is a tectonic shift undermining the very foundation of broadcast radio. Multiple metrics make it clear that serious threats imposed on the FM/AM platform by new online competitors are escalating exponentially. For more than 25 years I’ve helped build audiences for some of the radio industry’s most successful brands. But today, as online competitors like Pandora, iTunes Radio and Spotify add fuel to their astonishing rise, it’s questionable whether the strategies broadcasters have chosen can foster healthy growth.
The FCC Has Granted the Application: What Can Go Wrong Now?
The old cliché is that it’s the waiting that’s hardest, but some waiting periods can be harder than others, such as the time between the FCC grant of a broadcast transaction and the FCC final order. In particular, it can be excruciatingly difficult if something major goes wrong with the station. Broadcast transaction expert John Pelkey guides us through the ins and outs of this difficult question.
Why people aren’t cutting the TV cord like you think
Philosophers, educators and futurists all seem pleased and confident that audiences are leaving television viewership by the thousands. They have convinced themselves that people have abandoned TV in droves because it is, after all, "a vast wasteland." Newton N. Minnow made that observation as FCC Chairman in 1961. What is forgotten is that he also said when television was good; there was nothing better in theater, magazines or newspapers.
Keeping Out of Harm’s Way
The indemnification portion of a broadcast transaction contract may well be a low point in what can be a boring document. However, its ultimate importance cannot be understated if problems come up that require one party or the other to spend more money. Communications transaction expert Erwin Krasnow walks us through the indemnification process. It is must reading for prospective buyers and sellers of broadcast stations.
Carrying the Opponent across the Finish Line
Your broadcast transaction is well struck – the FCC approves and it’s going, going, going – then it is not gone, for reasons unknown. Although the last thing a party committed to the deal wants is for a trading partner to drop dead, the party may well want “drop dead” to be part of the contract. Communications transaction expert John Pelkey explains.
Broadcasters come through, crisis after crisis (video)
For decades, broadcasters throughout Oklahoma have taken their responsibility to warn and prepare residents
Is It Worth Fighting Over?
To a certain extent, the art of buying and selling broadcast stations involves the ability to haggle– but according to transaction expert John Pelkey, there is a time for haggling and a time for compromising, and to a large extent, it pivots on the value of the deal, the amount tied to the haggle, and even the associated amount the attorneys stand to collect. Click through for this essential deal-making advice.
How to Work With Your Lender in Tough Times
During recent broadcast history, not only has it been difficult to procure financing, it has also often been difficult to repay it. In this installment of Deal Tips, transaction experts John Brooks and Erwin Krasnow stress the importance of candor and honesty during hard times, and explain exactly what this entails. This is a must read for anyone who has ever financed an acquisition.
LMAs: Maintaining Licensee Control over Staffing and Financing
The licensee of a station brokered to a second party is required to maintain two permanent staffers at all times, a critical piece of evidence demonstrating that there has not been a premature transfer of control. But how should these people while away the hours? Communications law expert John Pelkey has some ideas.
LMAs: Maintaining Licensee Control Over Programming
The individual on the licensee side of an LMA had best be prepared to get with the program, and by that we mean the FCC’s program of responsibilities that are retained by the licensee despite the fact that certain station operations have been turned over to a second party. As communications law expert John Pelkey explains, that specifically includes the exercise of control over what goes out over the air. Click through for the full story.
Reality TV finds resurging Interest in Americana
An Americana revival is sweeping across the country. While the individual expressions of Americana have increased exponentially over time, this cultural shift shows no signs of slowing down, and is far from reaching its zenith.
Local Marketing Agreements: Appearances are Important
A very common element of a modern broadcast station transaction is an arrangement, often called a local marketing agreement or LMA, that allows the buyer to have a hand in the station’s operation prior to FCC approval. There is nothing at all wrong with this, says communications law expert John Pelkey, as long as the parties proceed with caution. And here’s step-by-step advice on what precautions to take.
You daypart your jocks. Why not your marketing?
Everything in radio is geared around the clock. In the micro-sense you have top of the hour legal, traffic and weather on the eights, and tickets on the twos. Portable people meter (PPM) based ratings have made these time specific “appointment listening” opportunities more important.
Engaging consumers, monetizing content in the new TV ecosystem
The TV viewing experience has undergone significant changes in the past three years—what I would call a TV revolution, not an evolution. From the advent of smartphones and tablets, to increases in broadband speeds, 3G and 4G wireless networks, and cloud infrastructures, emerging mobile technologies have led to an explosion in over-the-top (OTT) services and Internet protocol television (IPTV) that have transformed the TV viewing experience as we know it today.







