Stations can grow audience with social media strategy
Bridge Ratings has some new study results out that focus on the successful use of social media marketing by radio stations and other businesses....
Devices will add to TV
Last week Dish announced that starting in September subscribers will be able to watch television content on their iPad, iPhone, and iPod Touch. On...
Social Media and the Public File
It has become clear to broadcasters, both radio and television, that their medium has become interactive. Broadcast signals, of course, remain viable, but with increasing success broadcasters
Social media's value extends beyond ad sales & CRM
The Financial Manager’s Perspective: Most of us value social media technology for its ability to support the “360” selling environment and customer relationship management...
Revision of Radio Allotment and Assignment Policies and Procedures
The FCC has substantially revised the policies and procedures by which it chooses among mutually-exclusive applications for new and major modifications to AM stations
Improving the accuracy of universe estimates
When dealing with Nielsen ratings that reflect a percentage of a population it is just as critical that the population universe be as accurate as it is for the percentage.
Will You Pass "The Test" November 9th?
The only true way to find out if something works, or if someone is fulfilling the tasks set for them to do, is to...
How to get diary keepers to write down your name
Stations need to seriously re-think their on-air imaging. You need to produce benchmark features
Employment trends: How will they affect your career and recruiting decisions?
The Financial Manager’s Perspective: “Should I stay or should I go?” The refrain in this hit 80s song from the Clash is regaining relevance...
Don’t Let Interference Interfere With Your Tower Revenue
By John M. Pelkey, Garvey Schubert Barer
As much as a broadcaster might be tempted to rent out space on its tower to all comers,...
Bargain Basement? Purchasing Out of Receivership or Bankruptcy
By John M. Pelkey, Garvey Schubert Barer
Buying a broadcast station from a receiver or a trustee in bankruptcy is a little like trying to...
Radio Listeners: the ultimate mobile audience
It’s safe to say we are living in the era of the smartphone. Listeners are tuning in on-the-go more than ever before and Mobile has become too big for any advertiser or broadcaster to ignore. This is a good thing for both stations, advertisers and audiences; there is now the ability to tune in with audiences wherever and whenever in a powerful, relevant way.
Equal opportunities issues that arise as on-air personality runs for office
It’s political season, and somewhere, some on-air broadcast air personality is making the decision that they really
Addressing the Next Generation of Audience Researchers
Everybody knows that you can learn as much from young people as you can teach them, and these days, maybe even more
Our 800 Pound Gorilla
Noting will matter if radio ceases to take care of a key factor.