Tuesday, June 16, 2026

Marketing 101: Create A Landmark and Get Recognized

In this Media Information Bureau encore presentation, we chat with Lauren L. Darr, President of LOI International, on many landmark examples that range in price and difficulty. For Darr, Landmarks are only limited by one’s imagination.
FCC

Hey, Radio: What’s Your Status? The FCC Is Asking

The FCC's Media Bureau on Monday released a Public Notice that one media broker believes is highly important for every radio industry C-Suite executive to read. Specifically, the Media Bureau is now seeking comment on "THE STATUS OF COMPETITION IN THE MARKETPLACE FOR DELIVERY OF AUDIO PROGRAMMING." What does that mean? Here's the scoop.

FCC Complexification, And The Complaint Department

Washington's favorite acerbic octogenarian from Arizona is back with another fun column that asks the questions few are willing to voice in public. In this Media Information Bureau column, Ken Benner gifts RBR+TVBR Members with this fact: "Have you recently pulled up the FCC website? If not, please do it now. The first most prominent item that pops up includes how to file a complaint."

Orphans Looking For Homes

Larry Patrick, Managing Partner of Patrick Communications, is one of the nation's foremost media brokers. With this week's sale of WBEB-FM in Philadelphia by Jerry Lee Radio, thoughts flooded his mind about other stations in a similar situation. Call them orphans, "sole station owners who cannot sell to anyone," Patrick says. Here's what he says to say on the matter.

Kids Programming In a Digital World: Ways To Regulate

Last week, the FCC proposed changes to its rules governing children’s programming. "While the proposal is not as sexy as internet regulation, it is an important and overdue step toward updating the law to reflect the realities of the modern video marketplace," says Daniel Lyons, a visiting fellow at a D.C. think tank with lots of FCC sway.
Clark Smidt, who found success with Softrock 103 WEEI-FM in Boston some 40+ years ago, owns an AM in New Haven. Why?

Looking Back On Fifty Years Of Radio Industry Service

Fifty years ago, on July 15, 1968, longtime Boston radio industry figure Clark Smidt had the pleasure of signing on a 3kw FM radio station operated by the University of Hartford. Today, he recalls many of his experiences since then while assessing the present state of radio in New England in this special column penned for the Media Information Bureau.
Kids watching TV

NAB: In Support Of ‘Common Sense’ KidVid Reform

The NAB on Thursday was one of the first groups to offer a comment on the party-line approval of an NPRM that will likely set in motion reforms to the FCC's "KidVid" rules. Now, NAB EVP/Legal and Regulatory Affairs Rick Kaplan has spoken up, and he's practically praised the FCC for proposed legislation that appears to have little opposition.

The Future Of Addressable TV Advertising

As many broadcast television executives will note, interactive TV is more common than ever. As such, individual consumers have more input than ever when it comes to the things they enjoy watching — and highly dislike. That said, advertisers have rushed to respond to this personalization trend, and noted media ecologist Jack Myers warns "the days when mass reach is king are rapidly coming to a close." What does this mean for you?

More ‘Complexification’ For EEO Compliance

Featured Media Information Bureau columnist Ken Benner is infatuated with government "complexification." We're sure it's not in our dictionary, but it is a fitting word Benner uses to describe something so confusing, you will end up sending a check to the U.S. Treasury out of sheer frustration and lack of comprehension. In this column, Benner tackles the FCC's efforts to improve EEO compliance.
Money Tree

A Validation Of Millions In Prevented Forfeitures

The latest installment from featured Media Information Bureau featured columnist Ken Benner is all about the money. Specifically, Benner has combed through all of the Alternative FCC Compliance Certification Inspections he and his wife conducted over a 15-year period. The amount of dollars that broadcasters didn't have to pay to the Federal Communications Commission, as a result of a forfeiture, is staggering.
Towers

Inspect Your Potential Station With Eyes Wide Open

Cavell Martz's Gary Cavell and Garvey Schubert Barer attorney Erwin Krasnow both believe potential owners can learn a lot by being observant when walking around a station. Here are some great pieces of advice, in an encore Media Information Bureau column you don't want to miss.

Radio’s Healing Power: Mourning In Maryland

Another day, another gunfire-fueled tragedy. This time, the murder of five staffers of a newspaper in Annapolis, Md., hit home for RBR+TVBR's Editor-in-Chief. Numb and not yet ready to deal with the mourning yet again of victims of gun violence, he tuned to a Class A FM serving Maryland's state capital just before 10am Friday. "Radio provided the perfect way to grieve and soothe the soul," our editor writes.

Nonstop Branding: The Goal Of Every Radio Station

This is what every radio station should accomplish, says Gary Begin, the owner and consultant of Sound Advantage Media. "Think of rebranding not as an occurrence, but rather a procedure," he notes in an encore Media Information Bureau column that still holds high relevance to readers today.

Pull The Plug, Or Sell The Station?

Until Tuesday's Form 314 filing of an asset purchase agreement that gives control of an AM-FM combo in Iowa to a new entity created by the stations' office manager, the owner was ready to turn off the transmitters. It's not a unique scenario, Media Information Bureau featured columnist Ken Benner notes. Many questions go through the minds of station heads faced with a tough business challenge. Here, he reviews how to perhaps best answer them.

Is This Radio’s Senior Moment?

In late May, RBR+TVBR Editor-in-Chief Adam R Jacobson took notice of a report from eMarketer with the alarming-to-radio headline "Young, in Debt, and (Maybe) Holding Back on Purchases." Today, the Los Angeles Times offered its readers a Bloomberg report largely echoing this statement. If that's the case, why are so many radio stations chasing listeners that have no money to spend, when few are targeting their parents?