Intelligence Briefs

Following a recent change of residence, our editor-in-chief invested in a $21 digital TV antenna and hooked it up to a television set in his home office. What was the result? He says it's best to perhaps stick with a MVPD if you truly want the TV service everyone deserves -- or, at least an vMVPD.

With another FCC spectrum auction in the books, broadcasters may want to know the value of their spectrum usage rights and the likelihood that they may have an opportunity to monetize their spectrum soon. This column offers some valuable insight into why demand for commercial spectrum remains strong.

It was early in 2010 when a husband and wife ownership team thought it would be a good idea to commemorate people they had worked with for many years. The Peels handed master control for what is today KTVH-12 in Helena, Mont., in the 1960s. Their idea was discussed with many. Today, we recall their legacy.

"Research is not cutting it in terms of addressing which media platforms are most effective for advertisers," declares Horowitz Research SVP Adriana Waterston. That's why she believes it's time for marketers to take a new approach to how it think about advertising effectiveness. Take notes, radio and TV execs.

According to the latest NuVoodoo Ratings Prospects Study, that answer could very likely be "no." In fact, nearly half of respondents indicate that they've had problems when asking smart speakers to play one of their favorite AM or FM stations. What else did Carolyn Gilbert, NuVoodoo President/CEO, uncover?

Here's something many RBR+TVBR readers won't like to read. The VAB’s latest Left To Your Own Devices quarterly report is out, and it includes new information showing how TV drives greater engagement and consumer action than radio by comparing “time spent” and second-screen behaviors between the two media.

An "eye tracking" company recently conducted a study to help understand what makes an engaging TV commercial for today’s always-on, always busy consumer. What were the findings of this just-released report from Tobii Pro? TV C-Suiters and ad sales executives may not like what the results.

In a “Seminar Notes” booklet prepped over a decade ago, definitions to phrases concocted by Media Information Bureau featured columnist Ken Benner, along with suggestions he offered, came with a guarantee. If followed, he promises, comes "extraordinary success for any Radio or TV licensee."

Radio is finally understanding that it can benefit from targeting one affluent consumer group that knows radio better than any other: the 50+ crowd. But, what about this demographic's use of smartphones? They've gotten smarter, new data from Pew Research Center show.

With the Mobile World Congress 2019 show only weeks away, many handset vendors will release details of their first 5G smartphones. Conversely, most operators are only just embarking upon roll out of their 5G services in each region. Is broadcast media truly ready for 5G?

With another FCC spectrum auction in the books, many broadcasters may be interested in taking stock of the value of their spectrum usage rights and the likelihood that they may have an opportunity to monetize their spectrum in the future. Ari Meltzer of Wiley Rein LLP is happy to help with this guide.

Media Information Bureau featured columnist Ken Benner offers"a simplified, common sense, good faith effort to suggest compliance with required tower lighting, paint color, registration, lighting requirements, etc., with suggestions for obtaining documentation supporting your efforts to be compliant with this very important public safety effort." It could prove very valuable -- and save your stations from an FCC violation notice and/or fine.

In the world of music there are joyful songs with happy messages.  There are also sad songs that tell tales of woe.  In the world of M&A transactions many are successful… almost as many fail. In the first of a two-part report, DEFcom Advisors CEO Doug Ferber offers his "lyrical guide to successful broadcast transactions."

For 24 years, Brand Keys has created a Customer Loyalty Engagement Index. In an era full of "Fake News," it is using it as a gauge of consumer trust for not only big TV partners, but also TV news organizations. The findings are largely positive for broadcast and cable TV stations offering morning and/or evening newscasts.

Are people who watch YouTube content two times or more per month more committed to TV programming than original content found on the ubiquitous user-generated video platform? A new VAB study released Thursday has some eye-opening stats your C-Suite, and sales pros, will love.