Intelligence Briefs

Noted financial analyst Brian Wieser wants to know why Google parent Alphabet’s revenue growth decelerated. It recorded its lowest rate of annual advertising revenue growth in several years during Q1. This could be of keen interest to broadcast media C-Suite leaders.

A new 10-page report from the research company Claritas offers fresh details on the Hispanic market opportunity -- including why Hispanic Households will spend $538,636 more than White American Households in their lifetime.

Who knew that out-of-home viewing of TV news was a thing? Indeed it is, and Nielsen on Wednesday released some very interesting new insights that zeros in on news viewing around the pivotal 2018 Midterm Elections. Simply put, every broadcast TV station should see this.

That's the title of another research study suggesting that cord-cutting is putting renewed vigor into over-the-air television ahead of ATSC 3.0's voluntary roll-out.

How much time do we really spend staring at our screens? Digital Third Coast just surveyed 1,000 millennial and 1,000 baby boomer iPhone users about their average daily screen time to learn more about generational smartphone use. The findings are very intriguing.

"In the investing world, as in life, it is hard to change a narrative," says analyst Michael Nathanson. "For much of the past four years, the media industry has been rightly defined by declining Pay TV subscribers, falling linear TV consumption, and slowing ad spend." But, something "really unusual" is afoot.

Ensuring 5G's rollout is done smartly and efficiently will see the private sector take the lead. That's according to FCC Chairman Ajit Pai, who said so in an editorial appearing in the April 26 edition of The Kansas City Star.

Kagan analyst Adam Gajo has completed The 2019 Sports Report, and we've got details on his findings. They shed light on "the highly valuable commodity of live sports content in the television industry."

We've all seen the studies that point to continued cord-cutting thanks to the rise of over-the-top (OTT) choices for video news and entertainment. But, is broadcast TV at risk from OTT growth? This study says yes, making it required reading for all TV station owners.

On April 11, the FCC released a Public Notice outlining the procedures for submitting the required certifications and related information by May 28.  Operators of FSS earth stations that were licensed or in use prior to April 19, 2018, must therefore submit information detailed here.

Marketing procurement has demonstrated, in the eyes of Wall Street wordsmith Brian Wieser, now at Groupm, "that it can be very effective optimizing the industry’s trees." Wieser says procurement is an increasingly crucial aspect of the ad industry, and it should be unsurprising.

What is truly needed for a broadcast television station to remain in compliance with FCC regulations regarding its Public File? Media Information Bureau columnist Ken Benner has quite a tale to tell of one of one station’s compliance efforts to keep its “Issues/Program Lists” up to snuff.

The esports phenomenon continues to gain momentum. A Futursource Consulting study predicts the business will reach over $1 billion dollars in revenue this year. Media rights is a big part of that equation ... and there's growth ahead.

A new SVoD report from Futuresource Consulting reveals that SVoD already reaches more than 60% of households in North America, 26% in Western Europe, 21% in Asia-Pacific and 19% in LATAM.