Intelligence Briefs

Deloitte’s holiday survey turns 35 this year. To honor the long tradition, it's added new elements to the annual report, including supplemental data from Deloitte’s Insight IQ. There's also an economic forecast discussing the emergence of what it describes as a "K-shaped recovery."

While the time consumers spend watching TV news has been rising since the fall of last year, it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Fast forward to September, American adults are still engaged with news, new Nielsen data show.

What's the outlook for technology and media in 2021? Activate has reviewed the "major forces" reshaping the tech, entertainment, AR/VR, gaming, video, advertising, ecommerce and media industries, and it has just published a host of newsworthy findings. What do the conclusions mean for broadcast media and its consumers and advertisers?

FCC Chairman Ajit Pai has announced that the agency will pursue a White House proposal to adopt rules clarifying Section 230, the backbone of American internet law. While it does have legal authority to interpret Section 230, the FCC should be wary of the scaffolding it is erecting for greater regulation of the internet ecosystem, the AEI believes.

Losing a good salesperson is painful. Sometimes it can be prevented by adjusting how you manage them. This Media Information Bureau installment from expert sales trainer Barrett Riddleberger might prove to be very helpful across your entire sales organization.

What is the impact of U.S. Hispanics on the 2020 U.S. presidential election, in addition to down-ballot races of considerable importance? This was the focal point of a Thursday webinar presented by the Culture Marketing Council, the voice of Hispanic marketing.

Many people in the market to sell or buy a broadcast station make use of the expert services of a media broker. Their special knowledge can be extremely beneficial to the client who contracts for their services. Now-retired communications transaction expert Erwin Krasnow takes an in-depth look at just what a contract with a broker should contain in this encore Media Information Bureau column.

The House Subcommittee On Antitrust, Commercial and Administrative Law is accusing four of the "GAFAN" members of antitrust violations, as their digital platforms offer an unfair advantage over other forms of communication -- including radio and TV.

For candidates seeking to reach the right voter, there’s now a way to match electorate profiles based on their consumption preferences. Thanks to programmatic advertising platforms, media buyers can target groups based on consumer preferences. And, this extends to declared political party affiliation.

The White House and strict constitutionalist Mike O'Rielly, the FCC Commissioner, don't see eye to eye on Section 230 reform. Hence, O'Rielly is exiting at the end of his term on January 23, 2021. But, what does the AEI -- selected by the Trump administration to transition the FCC from the Obama administration -- have to say about the internet free speech statute?

New research shows that nearly 60% of children are multi-tasking while watching TV - an increase of just over half when compared to the same survey conducted six months prior. While the results indicate that TV is still the dominant platform for TV and video viewing, it raises questions around current engagement levels in a multi-platform world.

The "P1 Listener," that industry term used to describe the person who listens most to a particular radio station or format, exhibits a largely problematic trait for radio broadcasting companies. There's a "hardware challenge," Edison Research Director of Research Laura Ivey says. Why that is a "challenge" in 2020 is the subject of a RBR+TVBR OBSERVATION.

Silicon Dust was already making networked TV tuners and DVR devices when ATSC 3.0 pivoted Nick Kelsey’s attention. Intrigued, he turned to Kickstarter last April to raise $50,000 for a 3.0-capable device. The response? It was incredible, he says in this report from Cora Leighter.

"Companies that plan to reemerge and grow in 2021 would be wise to include Hispanic consumers in their strategic business growth plans," notes David Mesas, with Claritas. "Hispanics are critical to our country’s recovery, and they will be major drivers for our growth and expansion over the next 5-10 years." Are your stations speaking to them?

NY Fashion Week concludes Thursday (9/17) with live streaming sessions through the midday hours. What does this have to do with television? It's all about added ad dollars, and how local and regional luxury brands may warrant a call from one of your AEs.