Intelligence Briefs

Losing a good salesperson is painful. Sometimes it can be prevented by adjusting how you manage them. This Media Information Bureau installment from expert sales trainer Barrett Riddleberger might prove to be very helpful across your entire sales organization.

What is the impact of U.S. Hispanics on the 2020 U.S. presidential election, in addition to down-ballot races of considerable importance? This was the focal point of a Thursday webinar presented by the Culture Marketing Council, the voice of Hispanic marketing.

Many people in the market to sell or buy a broadcast station make use of the expert services of a media broker. Their special knowledge can be extremely beneficial to the client who contracts for their services. Now-retired communications transaction expert Erwin Krasnow takes an in-depth look at just what a contract with a broker should contain in this encore Media Information Bureau column.

The House Subcommittee On Antitrust, Commercial and Administrative Law is accusing four of the "GAFAN" members of antitrust violations, as their digital platforms offer an unfair advantage over other forms of communication -- including radio and TV.

For candidates seeking to reach the right voter, there’s now a way to match electorate profiles based on their consumption preferences. Thanks to programmatic advertising platforms, media buyers can target groups based on consumer preferences. And, this extends to declared political party affiliation.

The White House and strict constitutionalist Mike O'Rielly, the FCC Commissioner, don't see eye to eye on Section 230 reform. Hence, O'Rielly is exiting at the end of his term on January 23, 2021. But, what does the AEI -- selected by the Trump administration to transition the FCC from the Obama administration -- have to say about the internet free speech statute?

New research shows that nearly 60% of children are multi-tasking while watching TV - an increase of just over half when compared to the same survey conducted six months prior. While the results indicate that TV is still the dominant platform for TV and video viewing, it raises questions around current engagement levels in a multi-platform world.

The "P1 Listener," that industry term used to describe the person who listens most to a particular radio station or format, exhibits a largely problematic trait for radio broadcasting companies. There's a "hardware challenge," Edison Research Director of Research Laura Ivey says. Why that is a "challenge" in 2020 is the subject of a RBR+TVBR OBSERVATION.

Silicon Dust was already making networked TV tuners and DVR devices when ATSC 3.0 pivoted Nick Kelsey’s attention. Intrigued, he turned to Kickstarter last April to raise $50,000 for a 3.0-capable device. The response? It was incredible, he says in this report from Cora Leighter.

"Companies that plan to reemerge and grow in 2021 would be wise to include Hispanic consumers in their strategic business growth plans," notes David Mesas, with Claritas. "Hispanics are critical to our country’s recovery, and they will be major drivers for our growth and expansion over the next 5-10 years." Are your stations speaking to them?

NY Fashion Week concludes Thursday (9/17) with live streaming sessions through the midday hours. What does this have to do with television? It's all about added ad dollars, and how local and regional luxury brands may warrant a call from one of your AEs.

As cleaning, safety and wellness products continue to be a priority for American households, spending on this segment has increased 34% since COVID-related worries began at the end of February. These findings are part of new data released by CPG brand ad effectiveness research consultancy NCSolutions (NCS).

It's all about the Benjamins for BMI, a self-described "global leader in music rights management, serving as an advocate for the value of music." Despite the unprecedented impact of the global COVID-19 pandemic, BMI closed its fiscal 2020 June 30 "with historic revenue and royalty distributions" — just as many radio broadcast companies saw their revenue cratering.

A virtual Census 2020 phone bank gets the green light across ABC-owned television stations in such key electorate markets as New York, Los Angeles, Chicago, Philadelphia, Houston, San Francisco, Raleigh-Durham and Fresno. Things kick off Wednesday, in partnership with the Hispanic Federation.

Some 68% of American respondents of a just-released study say they pay for some sort of live television programming in one way or another. Why? The answer, says research firm CivicScience, is simple: News.