The Next Generation of News Branding
For a lot of years local TV news has stayed away from more contemporary advertising tactics and stuck with tried and true creative campaigns born in the 80s and 90s.
Hispanic Radio Upfront
While most think of the annual Network Radio Upfront being held in September and October, the Hispanic Radio Upfront has been held in May, prior to the television upfronts.
Upping HD Radio signal strengths
The possible rulemaking proposal for increasing power on FM HD Radio signals: What does it mean at the station with engineering and costs involved?
Q4 ’07 trading: Radio takes the lead
For the first time in 2007, radio deals dominated a quarter. Over $1.7B was committed to radio station transactions in Q4, compared to only $622M invested in television stations.
Ad inventory systems companies surveyed
How are the different online radio and television transactional providers making dollars for stations? With the product offering changing rapidly with new functionalities and...
Wall Street woes: More of 2007 in 2008
The first quarter of 2008 was nothing to get excited about for broadcasting stocks, either radio or television. In short, it was more of...
Transmitter and programming considerations for HD Radio
In this Friday's Intel Brief consulting engineers Ed Bukont of Comm-Struction and Services and Marty Hadfield of The Hadfield Group discuss, respectively, the use...
WiFi Radios: getting your station out there-even more
One of the latest tech crazes is WiFi Radio-with all of the free WiFi Hot Spots, WiMax and just plain unprotected wireless internet clouds...
What the users say…
In today's Intel Brief on Traffic and Revenue Management Systems, we've gathered some quotes from radio and television traffic personnel responding to selected Traffic...
Dealing with tight credit; Part II
Our panelists turned to HD Radio, public companies going private and other front burner issues for broadcasters as the discussion continued.
Dealing with tight credit; Part I
In the 3rd Annual RBR/TVBR Financial Roundtable, the elephant in the room was the current tight credit market. But there are still deals being done.