Keeping your station all in the family
Contract: Eureka Broadcasting Company, with holdings in California and Oregon. If you want to sell your broadcast stations to members of your family, the...
Is Your Media Social?
Imagine that you just walked into a wedding reception… there are 50 to 100 people in attendance, and you don’t know everyone there. We’ve...
A favorable forecast for realizing revenue from interactive weather content
Mark Twain is reported to have said, “Everybody talks about the weather, but nobody does anything about it.” Now it looks as if you can
How to Write a Great News ID
In the teasing world, three to five second IDs are always the most challenging promos to write. How can you convey the best stuff from your story in such a short
Pew Study: Audio Is The New Radio
Radio is well positioned for a transition to a digital future, according to a new study by the Pew Project for Excellence in Journalism. Radio has the ability to maintain and grow its audience
A final repacking for DTV: Colocation the answer?
The FCC released the National Broadband Plan (NBP) last week. In Section 5, the FCC’s plan to take back 120 MHz of TV Broadcast space was revealed: to take back six TV channels
Radio leading the way in delivering beyond the banner
As the Internet Sales Manager, I am faced with a barrage of inquiries about banners and cheap CPMs. As most of you probably realize,...
What's television's next business model?
Despite all these new media opportunities sometimes, though, it feels like we are back inside the Internet bubble. Like shuffling cards in a deck. Hearts, we go
Traffic & revenue management systems: Internet streams; Going paperless
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Humpty Dumpty, the Mad Hatter, and Localism—Part 1
"When I use a word," Humpty Dumpty said, in rather a scornful tone, "it means just what I choose it to mean -- neither more nor less." "The question is," said Alice, "whether you can make words
Stealing Dollars From Newspaper
I recently read an interesting story about a young girl who was passionate about all things food. She loved to cook; she loved to...
How far can a network go?
A recently issued declaratory ruling from the FCC in the matter of Rocking M Radio, Inc. (DA 10-242), (hereinafter “Rocking M”) is a veritable primer on FCC policy regarding network programming
Using Fear to Motivate News Viewing
Fear. It is the number one emotional sell of television news promos. During rating periods, the pressure to deliver an audience becomes even more...
Will Listeners Pay For Online Audio Content?
Will consumers pay for online content they get now for free? That's a question that Nielsen recently asked 27,000 consumers in 52 countries -...
The IBOC Power Increase, Part II; Other D/U Ratios, and a MP3 Mode Power...
In Part I, we explained the origin and inner workings of the NPR Labs power increase formula. The January 27, 2010, FCC Order provided...