Stealing Dollars From Newspaper
I recently read an interesting story about a young girl who was passionate about all things food. She loved to cook; she loved to...
How far can a network go?
A recently issued declaratory ruling from the FCC in the matter of Rocking M Radio, Inc. (DA 10-242), (hereinafter “Rocking M”) is a veritable primer on FCC policy regarding network programming
Using Fear to Motivate News Viewing
Fear. It is the number one emotional sell of television news promos. During rating periods, the pressure to deliver an audience becomes even more...
Will Listeners Pay For Online Audio Content?
Will consumers pay for online content they get now for free? That's a question that Nielsen recently asked 27,000 consumers in 52 countries -...
The IBOC Power Increase, Part II; Other D/U Ratios, and a MP3 Mode Power...
In Part I, we explained the origin and inner workings of the NPR Labs power increase formula. The January 27, 2010, FCC Order provided...
The IBOC Power Increase, Part I; Understanding the Power Increase Formula
On January 27, 2010, the FCC adopted changes in the FM digital audio broadcasting rules to allow a blanket
Bringing Money in the Door Is a Team Effort
The Financial Manager's Perspective: “Does it bring money in the door?” is the question that ad sales veteran Jim Birschbach encouraged his ad sales...
Study shows podcast consumers are unique
The Association for Downloadable Media has released a study on Consumer Attitudes toward Podcast Advertising. Podcast consumers indicated that they
CBS Radio’s Glynn Walden: Questions on transmitters
In today's Transmitter Intel Brief, we've gathered some questions from Glynn Walden, CBS Radio SVP/Engineering. We've asked vendors in the space to
Don't slacken the pace during show-to-show transitions
When going directly from one news show to another, make sure you keep the pace rolling with no break in the intensity
Part III: Valerie Geller's – IN CASE OF EMERGENCY
RBR-TVBR Exclusive: What do you need to have at your station if a disaster strikes? From bottled water to self fueled heaters to backup...
Speeding up the FCC application process
Where an assignment or transfer application is unopposed, it usually takes about 50 to 60 days from the time the application is filed until the grant by
Brainstorming sessions a great idea for stations, groups
One of the most productive things you can do in your station or group is conduct a brainstorming session. When you feel like
IN CASE OF EMERGENCY Part I – Even with limited staff, what you need...
Imagine the worst. You’ve cut your news staff and most of your programming is syndicated
Spot Monitoring Systems: The latest features: Part III
How are spot and content monitoring providers improving their offerings for broadcasters, agencies and clients? In the past few years, a few