The Problem with One-Word Coverage Promises
In the world of entertainment, the goal is to convey the depth and complexity of the story line
TV's Dead-End Web Linking
How can an encyclopedia be so damned entertaining? I am an avid user of Wikipedia but I have to be careful because looking up a simple definition can cause me to blow through a whole
Hurricane season is here: In Case of Emergency, Part III
We all remember Hurricane Katrina and the 2005 season in general—it was just about the worst ever. AccuWeather.com Hurricane Center meteorologists, led by Chief...
Hurricane season has started: The Flood of the Century, Part II
We all remember Hurricane Katrina and the 2005 season in general—it was just about the worst ever. AccuWeather.com Hurricane Center meteorologists, led by Chief...
Hurricane season has started: What you need to know to be prepared, Part I
Editor’s note: We all remember Hurricane Katrina and the 2005 season in general—it was just about the worst ever. AccuWeather.com Hurricane Center meteorologists, led...
Saving Face (book)
Many TV stations, radio stations and newspapers are beefing-up their social media strategies. They’ve recognized some of the immediate benefits of having their talent...
Political Broadcasting – From Around the Borders
Interestingly, on the political front, the FEC has just issued a case that deals with a novel question affecting Texas and other border state...
Traffic & Revenue Mgmt Systems: Scheduling recorded programs with breaks–Part III
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Traffic & Revenue Mgmt Systems: Multiple advertisers for paid programs–Part II
Do systems provide the capability of bringing in two or three different advertisers for paid
Traffic & Revenue Mgmt Systems: Billing info; Co-op ads–Part I
Today we look at Accounts Payable billing information and handling Co-op ad requests after the client gets an invoice
TV ecosystem will end Web 2.0
In 2004 O'Reilly Media hosted the first Web 2.0 conference. Tim O'Reilly observed that Web 2.0 was defined as software applications that could be...
Is radio barking up the wrong tree?
Today all the talk is about growing Internet revenue. BIA/Kelsey recently declared: While traditional media currently dominate the local ad market, a steady shift to digital will continue over the next five
Stations can grow audience with social media strategy
Bridge Ratings has some new study results out that focus on the successful use of social media marketing by radio stations and other businesses....
A good reason for broadcasters to stream
Several recent articles have questioned the survival of broadcast radio in the face of Internet radio. In an article last month, the NY Times pointed to the fact
Hispanic Radio and The Hispanic Radio Upfront – Part III
Today we ask: What about community service programming? What do you offer and which advertisers are involved?