The 2012 Network Radio Upfront: DG/WW1 merger, digital on the radar
In RBR-TVBR's annual network radio upfront report, we ask top media agency buyers and sellers in the space for their take on next year’s...
New FCC Public File Proposal
The FCC has abandoned its 2007 effort to expand public file reporting and disclosure obligations. Instead it proposes a more modest migration from paper...
Boomers getting set to downshift into new lifestyles
The Baby Boom will continue to have a profound effect on every aspect of American life due to the massive population of the demographic...
What happened to contextual advertising?
In January of 2010, Clear Channel Radio announced the ability to automatically and reliably insert any length of audio spot immediately after specific programming...
The best creative advice you could possibly give a local direct client
From our September, 2011 Manager's Business Report (MBR): The success or failure of a local direct businesses’ advertising campaign can often be directly attributed...
Consumer October sentiment more a trick than a treat
The BIGreasearch take on consumer confidence in October 2008 – right when the financial sector was in the midst of imploding – was 19%....
Silly Putty-powered ideas
If you think about it, Silly Putty is the physical embodiment of all the best characteristics of brainstorming and idea generation.
Top three holidays of the year on tap
There are holidays scattered throughout the year, brightening calendars during all four seasons. But the fourth quarter is the lucky host of the top...
Promotion best practices for holding audiences into late news
What can you do to hold an 11pm audience into the late news? 1) Make sure your prime topicals are flawless. Remember that more...
If you are not ready for some football, maybe you should be
Despite the labor turmoil that rocked the National Football League during the off-season and caused a late start to training camp, appreciation for the...
CRE "UX" study focusing on video-user experience
Gaining a deeper understanding of every facet of consumers
Broadcasting stocks got hammered in Q3
RBR Exclusive: After a strong first quarter 2011 has been all downhill for broadcasting companies on Wall Street. Both the RBR Radio Index and...
Early look at holiday spending isn’t pretty
is this a picture of the holidays to be or a picture of a holiday that might be? There is definitely room for consumers to rally. Time to be creative in 'Pricing and Promotion' the two 'Ps' work hand in hand to rally reveneue.
2012 Engineering Budgets and Capital Expenditures
Top engineers discuss next year
An adult conversation about XXX domains
By now, most broadcasters paying attention to “new media” and other internet matters are aware that the new top level domain .XXX is set...