Improving the accuracy of universe estimates
When dealing with Nielsen ratings that reflect a percentage of a population it is just as critical that the population universe be as accurate as it is for the percentage.
Streaming providers: Which is best for your station? (Part III)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
Streaming providers: Which is best for your station? (Part II)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
The hardware of radio listeners
To say the very least, the explosion in digital and wireless has disrupted the business models of the entire communications industry. To assist in...
Ignoring your customers – A case for reckless innovation
I read a great marketing book over the weekend called "Different" by Harvard marketing professor Youngme Moon. She had
Streaming providers: Which is best for your station? (Part I)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
Get it off me! The telltale signs of call reluctance
The last four words you’d ever want to have to say at the end of your life would be, “GET IT OFF ME!” I...
How to Make Your Case for “OPM”
By John R. Brooks and Erwin G. Krasnow, Esq.
To make your case for OPM (Other People’s Money), you will need a business plan. Business...
Advertising for Casino Gambling and Other Lotteries
While it has been over a decade since the FCC changed its polices on advertising of lotteries, and specifically casino gambling advertising, many broadcasters still
Epic Fail: Separate Digital Sales Teams
Did this happen at your Newspaper, TV or Radio station? Consultants told you to hire a separate digital sales staff in order to win...
Consumer confidence slips in May
The BIGinsight Monthly Consumer Survey was one of the many that registered flat levels of confidence for a period, but now it has started...
RBDS: The Forgotten But Useful Technology Standard
It seems that all the attention these days is going to digital media and their potential as competitor or
Which Contracts Should I Review?
By John M. Pelkey, Garvey Schubert Barer
After what she thought was a successful closing on the purchase of a radio station, the freshly-minted owner...
Testimonials and endorsements can be a ticket to increased ratings, sales
Testimonials and endorsements are one of the most persuasive tools that can be used to gain an increased audience and sales
The small station exception to the FCC EEO program rules
I recently presented an EEO Webinar to a group of broadcasters. We covered the usual topics that comprise the three-prong approach to the FCC’s...