Child’s Play: SVOD’s Integral Role In Growing Up Today
Despite a plethora of cable TV channels, kid-friendly digital multicast offerings including PBS Kids and educational and informational programming blocks across broadcast television stations, U.S. tweens are being raised on subscription video-on-demand programming. The trends from six European countries are no different, newly released Kagan data show.
AI-Powered Shoppable TV: The Talk of CES
A top creator of scalable video commerce technology has launched a comprehensive shoppable video experience via new partnerships with smart TV pioneer LG Electronics and such media companies as WarnerMedia, A+E Networks, Crown Media Family Networks, and NBC Universal.
5G: Marketing Hype or Commercial Reality
With the Mobile World Congress 2019 show only weeks away, many handset vendors will release details of their first 5G smartphones. Conversely, most operators are only just embarking upon roll out of their 5G services in each region. Is broadcast media truly ready for 5G?
Expected COVID-19 Spending Patterns, According To Nielsen
A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and Nielsen is seeing these patterns being mirrored across multiple markets.
TV Streaming Engagement: Deepening at the Expense of Cable
If you thought the COVID-19 pandemic would halt, or reverse, cord-cutting trends for MVPDs, think again. While 40% of Americans still pay for cable services, a shift in viewing habits and streaming services is leading more consumers to say no to cable TV.
FCC Vote Set On Set-Top Box Plan
The Commission on Sept. 29 will vote on a proposal introduced yesterday by Chairman Tom Wheeler to open set-top cable TV boxes to competition.
NEXTGEN TV Makes A Splash at CES 2022
Despite the negative press, lines of CES 2022 registered attendees were seen at McCarran International Airport awaiting their official credentials on Wednesday. At the same time, the NEXTGEN TV team was busily sharing three big stories involving the rollout of the ATSC 3.0-powered broadcast television technology — making Day 1 of the three-day affair a significant one for next-generation television.
Streaming Ads: ‘More Favorable’ Than Traditional Spots?
Attention, broadcast media and spot cable TV sellers: "Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers' journey outside the traditional ad break." That proclamation comes courtesy of MAGNA's "MAGNA Media Trials" and one of the streaming video industry's biggest brands.
Smart Speakers: That Hot Holiday Must-Have
According to a new study conducted by Jacobs Media Strategies and jācapps, in partnership with Sonic Ai, a significant percentage of respondents over the age of 12 that have internet access plan to purchase a voice-controlled smart speaker, such as an Amazon Echo or Google Home device, during the 2017 holiday season. Is your radio station giving any away as a cume-building promotion?
TV Consumption In A COVID-19 World: What Audiences Say
What can domestic broadcast TV stations learn from worldwide viewer trends since shelter-in-place rules were put in effect across Earth? A detailed webinar conducted by Kantar's London-based leadership team sheds some light on ways U.S. over-the-air television could further fuel viewer growth and, in turn, get ad dollars revving up once again.
NATPE Miami is Back. In-Person Protocols are In Place.
In late January 2020, the National Association of Television Program Executives (NATPE) successfully staged its NATPE Miami conference. Even as concerns over the COVID-19 virus grew across Asia, there was little worry that a pandemic would sweep across North America. Now, two years later, NATPE Miami is back. And, it will very much be an in-person event.
The State Of The ‘Broadcast’ Industry, From An OTT Lover
There's been a surge of major streaming services into the consumer video market. With this has come a "multi-billion dollar" expansion of original content creation ... and an increase in M&A activity among broadcast companies. These are the integral themes of Ooyala's State of the Broadcast Industry report for 2019.
News TV, Consumers and Retail
The Americans who make a regular habit of watching the News on television are a powerhouse group. They may be a little out of the wheelhouse of
Antenna Ache: Why MVPDs Still Matter For Broadcast TV
Following a recent change of residence, our editor-in-chief invested in a $21 digital TV antenna and hooked it up to a television set in his home office. What was the result? He says it's best to perhaps stick with a MVPD if you truly want the TV service everyone deserves -- or, at least an vMVPD.
How Gen Z Attitudes Towards Gender and Sexuality Can Shape Your Station
A new study, “Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust,” reveals Gen Z’s openness to non-binary and fluid identities and the influence of media on perspectives.














