Antenna Ache: Why MVPDs Still Matter For Broadcast TV
Following a recent change of residence, our editor-in-chief invested in a $21 digital TV antenna and hooked it up to a television set in his home office. What was the result? He says it's best to perhaps stick with a MVPD if you truly want the TV service everyone deserves -- or, at least an vMVPD.
TV Consumption In A COVID-19 World: What Audiences Say
What can domestic broadcast TV stations learn from worldwide viewer trends since shelter-in-place rules were put in effect across Earth? A detailed webinar conducted by Kantar's London-based leadership team sheds some light on ways U.S. over-the-air television could further fuel viewer growth and, in turn, get ad dollars revving up once again.
Streaming Video’s Tipping Point: Majority Consumer Consumption
The growth of live and on-demand streaming video content in the U.S. is well-documented. But, just how many consumers are consuming this content via an internet-powered delivery platform? A newly released research study says that, among all of its respondents, a majority are streaming content at least once a week via a smart TV or external streaming device.
Has The Bubble Popped For Mobile Video?
Ooyala has just released its Q2 2017 Global Video Index, and there's a glimmer of hope for broadcast radio and TV C-Suiters intent on scraping away at some of those digital ad dollars: Mobile video plays have plateaued after 22 quarters of strong growth, increasing just over 1% since Q1 this year.
Smart TV Home Ownership Passes 50% Threshold
New research from Parks Associates and Applicaster indicates that more than 50% of U.S. broadband households now own at least one smart TV -- making it the primary platform for video services at a time when content consumption is accelerating dramatically.
The Skinny On ‘Skinny Bundles’ Shared At Communacopia
A presentation devoted to "cord-cutting" was delivered to the Wall Street investment community on Thursday as part of the Goldman Sachs Communacopia conference, with Mike Vorhaus, Los Angeles-based President of Magid Advisors, sharing some data about the rising embrace of SVOD services. The data are sobering reminders for broadcast TV's C-Suite that local news and original programming may be its final saving grace.
5G: Marketing Hype or Commercial Reality
With the Mobile World Congress 2019 show only weeks away, many handset vendors will release details of their first 5G smartphones. Conversely, most operators are only just embarking upon roll out of their 5G services in each region. Is broadcast media truly ready for 5G?
Is ‘Net-Connected TV Penetration Maxing Out?
The penetration of Internet-connected TVs among U.S. broadband households has grown from 50% in 2013 to 74% at the end of 2016
Global Smart TV Sales Growth Returns
The global TV market is forecast to show signs of recovery in 2022 and beyond, thanks largely to improvements in the supply of large LCD panels — the primary obstacle manufacturers struggled with in 2021.
Consumer Reports: Cord Cutting Continues, Fueled By High Cable Pricing
When Consumer Reports asked its members for feedback on their pay TV, home internet, and bundled plans, most companies got poor marks for value and many for customer service. But, a couple of bright spots emerged from the survey of more than 108,000 CR members.
Child’s Play: SVOD’s Integral Role In Growing Up Today
Despite a plethora of cable TV channels, kid-friendly digital multicast offerings including PBS Kids and educational and informational programming blocks across broadcast television stations, U.S. tweens are being raised on subscription video-on-demand programming. The trends from six European countries are no different, newly released Kagan data show.
AI-Powered Shoppable TV: The Talk of CES
A top creator of scalable video commerce technology has launched a comprehensive shoppable video experience via new partnerships with smart TV pioneer LG Electronics and such media companies as WarnerMedia, A+E Networks, Crown Media Family Networks, and NBC Universal.
FCC Vote Set On Set-Top Box Plan
The Commission on Sept. 29 will vote on a proposal introduced yesterday by Chairman Tom Wheeler to open set-top cable TV boxes to competition.
‘Destination Television’ Remains Key For U.S. Consumers
Pay-TV subscribers across the U.S. are growing increasingly satisfied with over-the-top streaming TV services vs. traditional cable TV. But, a trio of associated J.D. Power studies released Thursday (9/28) indicate they also are spending nearly an hour more a week watching regularly scheduled television programming than they did two years ago.
Expected COVID-19 Spending Patterns, According To Nielsen
A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and Nielsen is seeing these patterns being mirrored across multiple markets.