Consumer Reports: Cord Cutting Continues, Fueled By High Cable Pricing

When Consumer Reports asked its members for feedback on their pay TV, home internet, and bundled plans, most companies got poor marks for value and many for customer service. But, a couple of bright spots emerged from the survey of more than 108,000 CR members.

Smart TV Home Ownership Passes 50% Threshold

New research from Parks Associates and Applicaster indicates that more than 50% of U.S. broadband households now own at least one smart TV -- making it the primary platform for video services at a time when content consumption is accelerating dramatically.

Streaming Video’s Tipping Point: Majority Consumer Consumption

The growth of live and on-demand streaming video content in the U.S. is well-documented. But, just how many consumers are consuming this content via an internet-powered delivery platform? A newly released research study says that, among all of its respondents, a majority are streaming content at least once a week via a smart TV or external streaming device.

Is Next-Gen HDR TV The Next Big Thing?

A newly released research report finds that one in four U.S. homes will have an HDR TV by 2020.

The Skinny On ‘Skinny Bundles’ Shared At Communacopia

A presentation devoted to "cord-cutting" was delivered to the Wall Street investment community on Thursday as part of the Goldman Sachs Communacopia conference, with Mike Vorhaus, Los Angeles-based President of Magid Advisors, sharing some data about the rising embrace of SVOD services. The data are sobering reminders for broadcast TV's C-Suite that local news and original programming may be its final saving grace.

Has The Bubble Popped For Mobile Video?

Ooyala has just released its Q2 2017 Global Video Index, and there's a glimmer of hope for broadcast radio and TV C-Suiters intent on scraping away at some of those digital ad dollars: Mobile video plays have plateaued after 22 quarters of strong growth, increasing just over 1% since Q1 this year.

Is ‘Net-Connected TV Penetration Maxing Out?

The penetration of Internet-connected TVs among U.S. broadband households has grown from 50% in 2013 to 74% at the end of 2016
MIB Reports Drama

Drama TV, Consumers and Retail

Drama programming is a television staple, and at one point or another about 85% of all Americans tune in to a show – that automatically

What’s Next for Personal Electronics?

As a Futuresource Consulting analyst sees it, the smartphone will likely remain the most important personal electronics device for consumers for the foreseeable future. As technology progresses, however, we won't rely on or be limited to the smartphone forever. What could this mean for broadcast media's C-Suite?

The Evolving ‘OTA’ Home: Top Markets, New Trends

As of May 2018, some 16 million homes are considered "OTA." That number is on the rise, and as consumers look for more on-demand and cost-effective options, there's been a resurgence in this type of TV household. A new report from Nielsen is designed to "to really grasp this trend."
MIB Reports Movies

Movies on TV, Consumers and Retail

Introduction to the TV Movie programming report Just about everybody eventually watches a movie on television – 94.5%, according to this report. Since almost everybody...

Sports TV, Consumers and Retail

Introduction to the Sports programming report According to conventional wisdom, men are generally believed to be more difficult to reach than women. But if that’s...

5G: Marketing Hype or Commercial Reality

With the Mobile World Congress 2019 show only weeks away, many handset vendors will release details of their first 5G smartphones. Conversely, most operators are only just embarking upon roll out of their 5G services in each region. Is broadcast media truly ready for 5G?

‘Destination Television’ Remains Key For U.S. Consumers

Pay-TV subscribers across the U.S. are growing increasingly satisfied with over-the-top streaming TV services vs. traditional cable TV. But, a trio of associated J.D. Power studies released Thursday (9/28) indicate they also are spending nearly an hour more a week watching regularly scheduled television programming than they did two years ago.
MIB Reports TV News

News TV, Consumers and Retail

The Americans who make a regular habit of watching the News on television are a powerhouse group. They may be a little out of the wheelhouse of