FCC Vote Set On Set-Top Box Plan
The Commission on Sept. 29 will vote on a proposal introduced yesterday by Chairman Tom Wheeler to open set-top cable TV boxes to competition.
AI-Powered Shoppable TV: The Talk of CES
A top creator of scalable video commerce technology has launched a comprehensive shoppable video experience via new partnerships with smart TV pioneer LG Electronics and such media companies as WarnerMedia, A+E Networks, Crown Media Family Networks, and NBC Universal.
TV Consumption In A COVID-19 World: What Audiences Say
What can domestic broadcast TV stations learn from worldwide viewer trends since shelter-in-place rules were put in effect across Earth? A detailed webinar conducted by Kantar's London-based leadership team sheds some light on ways U.S. over-the-air television could further fuel viewer growth and, in turn, get ad dollars revving up once again.
Streaming Ads: ‘More Favorable’ Than Traditional Spots?
Attention, broadcast media and spot cable TV sellers: "Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers' journey outside the traditional ad break." That proclamation comes courtesy of MAGNA's "MAGNA Media Trials" and one of the streaming video industry's biggest brands.
TV Streaming Engagement: Deepening at the Expense of Cable
If you thought the COVID-19 pandemic would halt, or reverse, cord-cutting trends for MVPDs, think again. While 40% of Americans still pay for cable services, a shift in viewing habits and streaming services is leading more consumers to say no to cable TV.
Has The Bubble Popped For Mobile Video?
Ooyala has just released its Q2 2017 Global Video Index, and there's a glimmer of hope for broadcast radio and TV C-Suiters intent on scraping away at some of those digital ad dollars: Mobile video plays have plateaued after 22 quarters of strong growth, increasing just over 1% since Q1 this year.
NATPE Miami is Back. In-Person Protocols are In Place.
In late January 2020, the National Association of Television Program Executives (NATPE) successfully staged its NATPE Miami conference. Even as concerns over the COVID-19 virus grew across Asia, there was little worry that a pandemic would sweep across North America. Now, two years later, NATPE Miami is back. And, it will very much be an in-person event.
5G: Marketing Hype or Commercial Reality
With the Mobile World Congress 2019 show only weeks away, many handset vendors will release details of their first 5G smartphones. Conversely, most operators are only just embarking upon roll out of their 5G services in each region. Is broadcast media truly ready for 5G?
Roku Enters The TV Marketplace With Two New Models
Roku announced the launch of the Roku Select and Plus Series TVs, the first-ever TVs to be both designed and made by the company known for its OTT delivery capabilities, its "FAST" channels, and its foray into feature films with a faux "Weird" Al Yankovic documentary.
Child’s Play: SVOD’s Integral Role In Growing Up Today
Despite a plethora of cable TV channels, kid-friendly digital multicast offerings including PBS Kids and educational and informational programming blocks across broadcast television stations, U.S. tweens are being raised on subscription video-on-demand programming. The trends from six European countries are no different, newly released Kagan data show.
The Evolving ‘OTA’ Home: Top Markets, New Trends
As of May 2018, some 16 million homes are considered "OTA." That number is on the rise, and as consumers look for more on-demand and cost-effective options, there's been a resurgence in this type of TV household. A new report from Nielsen is designed to "to really grasp this trend."
Is Next-Gen HDR TV The Next Big Thing?
A newly released research report finds that one in four U.S. homes will have an HDR TV by 2020.
Movies on TV, Consumers and Retail
Introduction to the TV Movie programming report
Just about everybody eventually watches a movie on television – 94.5%, according to this report. Since almost everybody...
‘Destination Television’ Remains Key For U.S. Consumers
Pay-TV subscribers across the U.S. are growing increasingly satisfied with over-the-top streaming TV services vs. traditional cable TV. But, a trio of associated J.D. Power studies released Thursday (9/28) indicate they also are spending nearly an hour more a week watching regularly scheduled television programming than they did two years ago.
Sports TV, Consumers and Retail
Introduction to the Sports programming report
According to conventional wisdom, men are generally believed to be more difficult to reach than women. But if that’s...













