FOX Sports Puts It Faith In Out-of-Home Nielsen Numbers
FOX Sports has given the green light to Nielsen's national out-of-home reporting service. A multi-year agreement between the dominant audience measurement services firm and one of the nation's biggest sports programming brands has been forged.
One WTC Broadcast Tower Is Now Operational
In a historic event that comes nearly 16 years after the destruction of the original World Trade Center broadcast tower in the 9/11 terrorist attacks, the official start of relocation of live broadcasting to One World Trade Center in lower Manhattan has commenced.
Four More House Members For LRFA
As the weeks into the new Congress pass, the chances of the Deutch-supported PROMOTE Act and the Blackburn-backed Fair Play Fair Pay Act coming up for a House vote grow dimmer. That's because the LRFA now has 195 co-sponsors in the House and 22 in the Senate.
Affirmed: A Chicago Class A Can’t Move To Channel 41
The licensee of a Class A television station in Chicago that challenged a FCC Media Bureau dismissal of a Displacement Application to change the station's digital dial position from Channel 4 to Channel 41 has been thwarted in its efforts to get the Commission to change its mind.
Introducing Mobile Measurement … For YouTube Ads
Here's something new for the broadcast media C-Suites to chew on: Mobile measurement of advertisements has arrived ... for YouTube. Thank Nielsen for the rollout of the new ad measurement tool.
The NAB’s YouTube Warning To The FCC
The 39-month broadcast TV repack process will be really hard. That's a message that the NAB wants the FCC to digest and agree with. To make its point known, the industry's chief lobbying force in Washington, D.C., took to YouTube to upload a 2 1/2 minute video that explains why the FCC's efforts to relocate local TV broadcasters into a smaller television band following the recently completed incentive auction will involve a host of challenges.
French Dip: iHeartMedia’s Cannes-Do Act
With the company's shares at $1.80 and breathless headlines noting its heavy debt burden, iHeartMedia brought out the stars — and likely spent a hefty sum — on staying top of mind with the world's most influential marketing, advertising and branding execs gathered in the south of France for the annual Cannes Lions International Festival of Creativity.
Pai Looks To WBK For New Enforcement Bureau Chief
A former Key West, Fla., bureau chief for the Miami Herald who served as the FCC's Media Bureau Deputy Chief from 2005-2008 and then as a legal advisor to then-Commissioner Robert McDowell is set to return to the FCC. That's because Chairman Pai intends to appoint this individual to head the all-important Enforcement Bureau. We have an RBR+TVBR Observation on this appointment.
Are Radio, TV Poised To Suffer From Ad Budget Slices?
If local advertisers were barbers, they'd skip the shears and go for the electric razor without hesitation. That's because the latest data from Borrell Associates indicates that cable TV, broadcast TV, and radio — in ascending order — are set to take an immediate haircut on their ad revenue.
Underlying Growth In Global Ad Spend Builds
Global ad spend will grow 4.2% to $559 billion in 2017, according to Zenith’s just released Advertising Expenditure Forecasts. That’s down from 4.8% growth in 2016. However, 2016 benefited from extra ad spend stimulated by four key catalysts, making the annual comparisons tougher for 2017.
ION Media Takes A Duo Out Of Trust, Adds Idaho UHF
ION Media has moved to take advantage of the FCC's anticipated return of its UHF Discount by pulling a duo of full-power UHF stations out of a trust created in late 2013 as a result of the bankruptcy of Roberts Broadcasting. At the same time, ION is acquiring its affiliate in Boise, Idaho, for an undisclosed price.
May Malaise: TV Commercial Impressions Slide For Networks
As the Senior Analyst of Advertising, Media and Internet at Wall Street equity research house Pivotal Research Group, Brian Wieser has gained a strongly positive reputation as a straight-shooter who provides some of the cleanest visibility on the state of broadcast media in the U.S. That's why the broadcast TV industry's C-Suite should be a tad anxious about Wieser's analysis of trends tied to the use of TV alongside commercial share for the calendar month of May 2017.
Companies Big And Small Get EEO Audits
On June 12, the Media Bureau mailed the second of its Equal Employment Opportunity (EEO) audit letters for 2017 to randomly selected radio stations. Among the recipients are stations owned by such companies as Alpha Media, Salem Media Group, Univision, and CBS Radio.
Does The Radio Biz Need An Ad Agency Of Record?
Ten months ago, Adam R Jacobson joined the Radio + Television Business Report as Editor-in-Chief. It marked his return to day-to-day coverage of the radio industry after a 10-year hiatus, giving him a unique perspective on the positives and negatives of the business. Ten months in, he's still fired up about what radio can do ... and has positively failed at. In his view, it's time for the radio industry to hire an ad agency to do what should have been done a decade ago.
Key Categories Are Powering Media Dollars In ’17
Forget the naysayers down on Wall Street. Up in Times Square, the message was clear from some of the nation's leading radio and TV executives: Key ad categories are showing signs of life, bringing welcome news following a tense cycle of quarterly earnings reports highly dependent on political ad dollars that may or may not have lived up to expectations.














