Home improvement spending is improving
The gradual pick-up in the real estate market and the economy as a whole has inspired more Americans to make improvements to their own residence, according to a survey. The result may double the number of households in the market for supplies and services.
Sinclair reels in Fisher in merger
No grass is growing under the feet of the Sinclair M&A team – its latest deal will bring in 20 television stations, relationships with...
Ten more aboard for LRFA
The Local Radio Freedom Act is intended to head off any effort to impose a performance royalty on broadcast radio in recognition of the...
Sinclair’s Fisher catch includes radio
We knew that the aggressively expanding Sinclair Television Group was looking for more acquisitions. We just didn’t expect that it would include any broadcast outlets that limit their output to audio signals.
Atlantic City launching $20M tourism campaign
Via Havas New York City, the Atlantic City Alliance (ACA) is re-launching its $20 million tourism campaign 4/15 to spur spring/summer travel to the...
Mel Karmazin made $11 Million last year
The Sirius XM Satellite Radio CEO departed the satellite service last year with plenty of money in his pockets. Karmazin earned $11M
Dish Network-DirecTV merger could happen
Dish tripled its cash balance during the past year and its Chairman Charlie Ergen has accumulated
Stock rally takes Dow, S&P 500 to record highs
Stocks on Wednesday rose for a third straight day, with the Dow Jones Industrial Average and S&P 500 index having their best session in...
Awards show drives iTunes sales
The 4/7/13 broadcast of the Academy of Country Music Awards gave CBS a win in the Nielsen race – and it was also a win for the musicians who were associated with the program.
CBS wins Tuesday
Led by NCIS and NCIS: LOS ANGELES as well as growth from new drama GOLDEN BOY, CBS won Tuesday night in households, viewers and...
“GroupM Multicultural” launches
GroupM is expanding its lineup of multicultural media services under the auspices of a newly established unit called GroupM Multicultural. The announcement was made...
Michigan FM partners split
The partners in Coltrace Communications owned and operated an FM duopoly in an unrated portion of Michigan near dead-center of the Lower Peninsula mitt. After an apparent operational disagreement, there will be only one principal going forward.
Walmart to produce 1,500 ads this year
Walmart is placing a large portion of its TV budget into spot this year, rolling out price-comparison ads against local retailers in 60 markets...
Ogilvy & Mather Creative Chief on Holiday Inn Express
RBR-TVBR spoke with Zach Korman, Creative Director, Ogilvy & Mather, about Holiday Inn Express’s new, multi-million dollar Stay Smart campaign which features two new TV spots that bring back renowned tag, “But I Did Stay at a Holiday Inn Express Hotel Last Night”. We asked who the target audience is and how the creative was crafted to will resonate with that audience:
Said Korman: “Our target audience is the smart traveler, 25-45 years old. Skewing, but not 100% male. Pragmatism & practicality drive choice in this category. Our target doesn't want to pay for more than what they want or need. When they do this, they feel SMART. Creatively the campaign celebrates that wisdom. We wanted to refresh a beloved campaign and reintroduce it a current audience by developing new and unexpected scenarios where we see our heroes demonstrating those exceptional "smarts." By giving the ads a slight cinematic feel, we felt we could add to the misdirect as a consumer might not take it for a broad comedy piece initially, helping to add weight to our inevitable punchline.”
Microsoft chooses TargetSpot for Xbox Music Service
TargetSpot, the largest digital audio advertising network, will deliver in-stream audio advertising for the Xbox Music service from Microsoft. Xbox Music is an all-in-one...











