Adbiz

Forecast takes it a step beyond numbers and inside sources, including insights and analyses from outside experts to deliver a broader, more objective big picture view. Here's what we'll be talking about and whose sharing their perspectives this year at Forecast LIVE!

Take a glimpse of the latest Spot Ten Cable report from Media Monitors and you'll find a familiar brand at the top of the list -- again. But, the No. 2 advertiser at Spot Cable isn't that far behind, and shows the particular strength of the Quick-Service Restaurant category in the week ending Nov. 15.

When it comes to national radio campaigns in the first full week following the U.S. presidential election, a resurgence of iHeartRadio promotional spots was seen in the latest Media Monitors Spot Ten Radio report. Is that a sign of a potential ad slowdown for spot radio? Nope. Nissan USA is present with a new campaign, and there's lots of category diversity too.

As COVID-19 pandemic concerns haven't abated much since mid-March, will the holiday shopping season be a largely digital affair? No, a new study finds.

With content consumption and distribution trends shifting rapidly, there’s no guarantee of survival—one major reason why storied media brands are looking to combine assets to strengthen their position and prepare for a new era, whatever it might look like. A Deloitte Center for Technology, Media & Entertainment leader shares insight on the subject.

A consumer lifestyle survey conducted by Nielsen Audio found that 53% of Americans believe life is starting to normalize, they are more likely to resume typical activities and are starting to shop more as restrictions permit. That doesn’t mean, however, that these consumers are disregarding health and safety. Here's the latest on what heavy radio listeners are buying.

Over the past decade, radio broadcasting has felt the pressure to adapt in line with changing consumer behavior and the broadening of content services now available. As the popularity of podcasts in particular continue to soar, what does this mean for the health of radio? A group of British industry pros offered interesting views on the subject.

The latest Media Monitors Spot Ten Cable and Spot Ten TV reports are out, and look at what auto insurance brand is dominating both spot cable and national spot for broadcast stations? Yep ... GEICO is far and away the leader by play count.

Are the national ad dollars finally returning to broadcast radio? The latest Media Monitors Spot Ten Radio report certainly suggests this, with big new efforts from Bank of America and UnitedHealthcare displacing many of the iHeart-related "freebie" spot plays detected by the iHeart-owned ad monitoring service.

Against growing competition with e-commerce, direct-to-consumer (DTC) and big tech, CPGs are focusing on data-driven targeting and measurement to combat fragmentation across the TV ecosystem.  CPG's unique success during the pandemic pushes this evolution to the forefront, says LiveRamp TV Chief Strategy Officer Jay Prasad.

Horizon Media has inked a data partnership with the nation's No. 1 owner of radio stations and the most commonly known audio streaming app including broadcast AMs and FMs in the U.S.

Sinclair Broadcast Group's RSNs may be the subject of much concern from Wall Street analysts and shareholders this week. But, broadcasters are poised to take the monetization of sports content to a new level. That's according to Oliver Botti at Fincons Group, who offers this exclusive Media Information Bureau report.

Once again, two advertising categories dominate the Spot Ten Cable report for the week ending November 1. One involves automobiles. The other is a restaurant sub-category largely reliant on drive-thru windows for its sales success.

With Election Day advertising coming to a halt, along with the political bump, radio's national advertiser composition looks remarkably pre-COVID -- and that's a great sign for AM and FM station owners.

"What motivates an advertiser to go from zero to $100 million in three years — and keep their foot on the gas during a pandemic?" asks Brad Kelly, Managing Director of Nielsen Audio. At Radio's Financial Summit: Forecast LIVE, Kelly poses that question — among others even TV execs would want to ask — with one of the most respected experts in the world of advertising.