Adbiz

Frequency control remains one of the biggest pain points in TV advertising. Now, three major broadcast TV station owners are addressing this issue. It involves the use of a "full stack solution" — an infrastructure-as-a-service adtech platform designed to increase local reach.

Alphonso in recent months enjoyed renewed and expanded agreements with such broadcasting companies as TEGNA, for its Premion service; CBS; and Cox Media Group. Now, the entity that made its name by offering “granular TV and OTT measurement” — along with its “rapid closed-loop attribution to local advertisers" — is getting a rebrand.

The latest Spot Ten TV report as measured by Media Monitors finds that one brick-and-mortar retailer is using spot television to reach audiences than any of its competitors. It makes Target the lone member of its category on a chart dominated by auto insurance specialists.

The latest Media Monitors Spot Ten Radio report is out, and for the week ending Feb. 28, there's not much movement among advertisers using national radio to reach consumers.

She's been General Manager of Horizon Media's Century City-based operation since 2012 and joined the ad buying giant in October 2009. In her time at Horizon, she was responsible for a diverse portfolio of client business including Corona Beer, Jack in the Box, STX and ABC. Today, the media and advertising worlds are mourning the loss of Serena Duff.

A major radio and TV station owner will now have what Matrix calls "complete visibility into their aggregated data while also providing extensive CRM capabilities and media intelligence designed to increase revenue opportunities and extend operational efficiencies."

One of the top providers of media workflow software products to broadcast media companies across the U.S. has signed up Alpha Media as a client. As such, the Portland, Ore.-based owner of radio stations will extend its vCreative vPPO service while adding the vTrade service across all of its properties.

NBCUniversal's U.S. household addressable footprint is set to expand by nearly 40%. To accomplish this, it has agreed to a newly formed advanced advertising pact with one of the nation's top cable TV service providers. Importantly, NBCUniversal says the deal makes its advanced advertising offering one of the largest offered in the market by a TV publisher.

Here's some obvious news from Kantar: Total TV advertising declined in 2020. But, just how bad was the carnage at broadcast television created by the COVID-19 pandemic? There was none.

Comcast-owned FreeWheel Advisory Service’s latest research report, “The Definitive Guide to Video,” explores the differences between linear and digital TV advertising. Author David Dworin examines the progress the industry has made in bringing these two worlds together, specifically across two dimensions, in this report.

With McDonald's establishing itself as a category leader among QSRs using Spot Television, it would be easy to overlook some of the other noteworthy activity that's emerging of late at Spot TV. The biggest takeaways from the latest Spot Ten TV report: big new campaign bursts for a dealer association, and for a compact SUV that's popular with younger consumers.

The latest Media Monitors Spot Ten Radio report shows that the brands that are committed to AM and FM for reaching consumers continue to dominate the scene. At the same time, two new entrants are worth noting. It suggests the housing, and employment, markets are heating up.

There's a tool that is offering TV ratings in real time. It's just come out of beta test. And, it could bring a new dimension to over-the-air TV companies actively gaining eyeballs in OTT, AVOD and digitally delivered content packages — across the German state of Bavaria.

Ahead of its May 18 digitally delivered affair, Univision Communications' new CEO, Wade Davis, will team with Steve Mandala's replacement, Donna Speciale, in holding a virtual presentation to clients two months ahead of that event.

To better understand the consumer reaction in Michigan to the launch of sports betting, Cumulus Media and its Westwood One national radio arm commissioned MARU/Matchbox to conduct a study of 700 Michigan adults aged 21 and older. The findings are now being shared.