Adbiz

Diverse representation matters. That’s been the mantra across the advertising industry and all facets of Corporate America for the last 8 to 10 months. "The challenges and atrocities that we’ve collectively experienced in that timeframe have led to a social awakening," says advertising agency executive Louis Maldonado. Why, then, were the Super Bowl LV spots such a letdown?

Clear Media Network has selected ARC, the research software developed by Reatro Ventures founder and CEO Jason Bailey (pictured), as its Affiliate CRM and Network Automation Tool.

The latest Media Monitors Spot Ten TV report is out, and for the week ending February 7 -- inclusive of Super Bowl LV, the biggest advertiser using broadcast TV remains GEICO. Not far behind it is category competitor Progressive. But, there are two new entrants -- and that's a good sign for a big spring for spot television.

The latest Media Monitors Spot Ten Radio report has been released, and it shows a huge jump in commercial airings by one of the nation's largest department store brands.

GroupM released a blog post on Friday that shares more details on how it is operationalizing data ethics with a proprietary scoring logic, criteria, and standardization tool. The topic could be of key interest to broadcast TV and radio executives. As such, we are sharing it in its entirety to RBR+TVBR Members.

The deal, valued at more than $1 billion, will create one of the largest independent Connected TV and video advertising platforms in the world. Here are the financial details behind the transaction, announced Friday.

"Amid the COVID-19 Pandemic, Home is Where the Connectivity Is." It's a trend Nielsen believes is important for brands and advertisers looking to stay in touch with consumers as their habits—and their habitats—shift.

Comcast Advertising’s Agency Leadership Council (ALC) recently commissioned Advertiser Perceptions to find out how more than 300 cross-screen TV advertisers and marketers are approaching measurement in 2021. The results are now here, and they examine advertisers’ and marketers’ potential wariness to moving more quickly on new measurement currencies.

An advertising technology business providing media buying and media accounting products via a cloud-based SaaS platform has completed a series D financing initiative. Led by data and analytics firm Ascential plc, the financial fundraiser provides up to $63.5 million in Hudson MX funding.

The multimedia company superserving Hispanic audiences will serve as a member of the primary Steering Committee on Project OAR, dedicated to creating a standard by which all parties in the TV ecosystem can collaborate and unite on addressable advertising.

The battle of the QSRs is on at Spot TV, the latest Media Monitors Spot Ten TV report shows. While McDonald's remains a top 5 advertiser, Wendy's is revving up its activity.

Looking for the little green gecko? He's not here right now. However, how would you like to translate your latest copy into Spanish, Mandarin Chinese or Hmong? The leading advertiser at broadcast radio for the final week of January 2021 may be of help.

Here's the good news: Global advertising spend is expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by the impact of COVID-19. Now, the not-so-great news from Dentsu: digital is expected to account for half of all expenditure for the first time. 

A new report from Pivotal Research Group Senior Research Analyst of Internet and Media Michael Levine notes that, while impressive, the Q4 2020 results Facebook shared pale in comparison to something even more eye-popping. That would be Facebook's first-half revenue projections for 2021.