MTV uses commercial minute ratings in upfront
Even thought cable networks tend to lose more viewers during commercial breaks than broadcasters, MTV and VH1 are using commercial minute ratings for upfront...
Wachovia: Ad environment weaker than expected
Marci Ryvicker, VP/Equity Research Wachovia Capital Markets, reports the ad environment is now weaker than was expected and they have lowered their forecasts: "The...
Cold Stone launches first TV campaign
In celebration of National Ice Cream Month and Cold Stone Creamery's new campaign, it is time to "love thy nemesis." Three sets of well-known...
Smirnoff Source unveils new broadcast and banner ads
Smirnoff Source, the new premium beverage offering from Diageo North America that combines pure spring water with alcohol, has launched a new campaign. The...
Hanes adds Cuba Gooding Jr. in "Look Who" campaign
Cuba Gooding Jr. will be featured alongside Michael Jordan in the brand's latest "Look Who" campaign. Supporting the new Hanes ComfortSoft Collection for Men...
Coca-Cola sponsoring 2007 Essence Music Festival
Coca-Cola announced today that it will celebrate the New Orleans homecoming of the 2007 Essence Music Festival Presented by Coca-Cola with the help of...
Syndication upfront looks like 2.25 billion
The syndication upfront is reportedly close to completion with the market expected to take in about 2.25 billion, up some 3% over last year....
Bear Stearns sums up Interep Radio Symposium
On June 28, Bear Stearns hosted the 4th Annual Interep Radio Symposium in NYC. The day encompassed 13 sessions over an eight-hour period....
Mediaedge:cia names Mark Sanders CFO, NA
Mediaedge:cia (MEC) has named Mark Sanders Chief Financial Officer, North America, effective today. Sanders will assume CFO responsibilities from Tom Handy. Handy will now...
Spengler on the upfront II
Tim Spengler, Chief Activation Officer, Initiative North America, spoke to TVBR about the television upfront, as part of a feature for him in our...
The Late Late Show partners with Ford for 10 vignettes
In an exclusive partnership with Ford, The Late Late Show with Craig Ferguson will produce 10 comedy vignettes to air weekly on the late...
Philadelphia and candy spots examined
Media Monitors took a close look this week at Philadelphia and the product category, Candy, Mints & Gum. The #1 advertiser last week in...
Beijing Olympics to boost world adspend by 3 billion next year
ZenithOptimedia (ZO) has upgraded their forecasts once again - in light of strong growth in online video ads and local search - and now...
Paramount Pictures to consolidate with Mediaedge:cia
Mediaedge:cia (MEC) announced it has been awarded the consolidated Paramount Pictures International and Paramount Home Entertainment International worldwide media assignments. MEC US has been...
Spengler on the upfront
Tim Spengler Chief Activation Officer, Initiative North America, spoke to TVBR about the television upfront Friday, June 29. In this excerpt from our feature...