Adbiz

In this exclusive column, Bitcentral COO Sam Peterson examines the opportunities available to broadcasters by leveraging their archive content in the cloud while providing helpful tips on how best to approach the task of converting mountains of tape to video files.

Why did Orlando Salazar buy Mega TV from Spanish Broadcasting System? What is his motivation for the creation of VOZ Media, having no media experience whatsoever? In this InFOCUS Podcast, presented by dot.FM, Salazar shares why he believes the time is ripe to take the content on his website and place it in front of the cameras.  LISTEN HERE

Television streaming platform, FAST channel brand and nascent TV set manufacturer Roku has forged a "first-of-its-kind partnership" that provides viewers the ability to purchase products from Shopify merchants directly from their TV.

Every workplace has a culture—but the strongest ones are created through intentional, consistent practices encouraged at every level of an organization. In this column written exclusively for RBR+TVBR by the Director of LRN's Ethics & Compliance advisory practice, the key take away for media companies is to take a values-based approach to crafting an ethical workplace culture.

Media sales software company Marketron is preparing for a no-cost webinar scheduled for July 18 that will put a spotlight on the state of local media sales and what the future of the industry will need to sustain growth and adapt to a changing environment.

In the late 2000s, it was a digital advertising pioneer. Now, MediaMath is in the midst of its dissolution, following a Chapter 11 filing made Friday in a Delaware federal bankruptcy court.

A technology company "making the future of privacy-focused, data-driven TV advertising possible" is partnering up with NBCUniversal for a plan "to optimize first-party data activation" for the media and entertainment industry.

It considers itself to be "the most advanced intrinsic in-game advertising" platform in the world. And, it has just announced a $48 million Series B funding round, which "significantly increases" its valuation. The infusion of dollars for Anzu involves "several new high-profile investors." Who led the funding round? Look no further than Jeff Smulyan.

As part of WideOrbit’s "commitment to continuous innovation" and helping stations and station groups generate new revenue, reduce costs, and improve efficiencies, next week, the broadcast tech firm is rolling out the newest version of its flagship broadcast media ad traffic operations platform.

Developed by former CEO of Sun Broadcast Group, Jason Bailey, ARC allows networks, producers and other service providers to quickly research, negotiate, digitally sign and maintain affiliate relationships with any station in North America.

Audio analytics and research firm Veritonic has moved forward with the market launch of a new audio attribution product that's giving agencies and brands precise measurement capabilities of traffic originating from Alphabet-owned YouTube, as well as podcast and streaming audio channels.

A new study suggests marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice.

More than two-thirds of all TV news directors say staff burnout is worse now than it was one year ago. That’s the latest finding of the 2023 RTDNA/Newhouse School at Syracuse University Survey.

A new study, “Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust,” reveals Gen Z’s openness to non-binary and fluid identities and the influence of media on perspectives.

 NBCUniversal has moved ahead with a "strategic expansion" of its global One Platform technology and content offering, a move that gives marketers the ability to manage multi-market campaigns across addressable linear TV, Connected TV, and premium digital video ad inventory in a single buy.