WJLA-TV DC announces Car Partner Program
Albritton’s WJLA-TV DC (ABC) announced the “WJLA Car Partner program” in which the station will grant every employee $2,000 toward the purchase of a...
Ford signs with Bellator Fighting, ESPN Deportes
Bellator Fighting Championships and ESPN Deportes announced a sponsorship agreement with Ford Motor Company. The agreement names Ford as the exclusive sponsor in the...
NBCU names affiliate partnerships for USA project
NBC Universal announced affiliate and community affairs extensions to USA Network's “Character Project” campaign, an ongoing artistic initiative committed to capturing the character of...
Traditional TV ad revenue to fall by 75% within 10 years
Analysis from UK-based Generator Research shows that revenue from traditional television spot ads will account for just 25% of television advertising
UK National ad spend on radio drops 20% in Q4
Seems Q4 was just as bad across the pond, according to MediaWeek UK: “National advertisers' spend on radio plummeted by more than a fifth
Internet ad revenue for NCAA Tournament may increase 30%
CBS Corp. said it expects a 30% increase in revenue from online advertising for college basketball’s postseason tournament. Online ad revenue
Journal Broadcast Tucson announces Ultimate Clearance Sale
The group’s local stations 94.9 MIXfm, 104.1 The Truth, Mega Oldies 106.3/104.9, ESPN Radio 1490 The Fan, and local TV stations KGUN 9 On...
LongHorn Steakhouse launches “Discover the West in You”
LongHorn Steakhouse began airing new television commercials as part of the company's new "Discover the West in You" campaign. Developed by the company's agency...
Mediaguide launches new web services
A pair of new web services branded as SeeSpotRun are being launched this week by Mediaguide, a broadcast radio monitoring and measurement provider. The...
RAB Panel to explore the HD Radio ROI
Industry leaders will discuss how they are monetizing HD Radio technology, exploring the varied commercial models for new HD2 and HD3 channels, the data...
“Can Social Marketing Be Monetized Without Screwing Up the Consumer Experience?”
At the AAAAs Media Conference in New Orleans Friday the panel session featured Josh Bernoff, VP/principal analyst, Forrester Research; Joe Abruzzo, EVP/director of research,...
AAAAs Project Reinvention Local Broadcast Task Force Recommendations
RBR/TVBR obtained a copy of the Project Reinvention Local Broadcast Task Force Recommendations from last week’s panel session entitled, “Project Reinvention: Now Is the...
Advice for broadcasters and marketers
Given that Aegis Media NA Chief Sarah Fay was a panelsist as well as attended the AAAAs last week, we asked if she could...
McGavren Guild signs Salem New York
McGavren Guild Media has aligned with Salem Communications to rep its NY area stations, WNYM (970AM) and WMCA (570AM). The stations, WNYM feature the...
PAM launches new campaign
PAM, a Consumer Foods brand of ConAgra Foods, recently kicked off a new ad campaign that emphasizes PAM as a convenient kitchen aid that...