Heineken Light encourages consumers to “See the Light”
Heineken USA premiered a new episodic-style campaign this week for its Heineken Light brand that showcases a series of clever ways consumers can experience...
American Airlines thanks the troops
American Airlines has introduced two new television commercials as a public expression of gratitude and a tribute to those in uniform, veterans and their...
NASCAR on TNT Summer Series uses multiplatform campaign
Turner Network Television has joined forces with Hall of Fame rockers AC/DC to feature the band’s single “T.N.T” as the network’s theme song for its 2010 NASCAR Sprint Cup Series coverage
Snapple effort launches Celebrity Apprentice-inspired teas
Snapple says, "You're hired" to The Celebrity Apprentice-inspired teas handcrafted by finalists Bret Michaels and Holly Robinson Peete. Bret Michaels' Diet Snapple Trop-a-Rocka Tea...
“Bone-in BK Fire-Grilled Ribs” to be unveiled with TV effort
Burger King is firing up guests as the first national fast food hamburger restaurant to dish up authentic, juicy, bone-in pork ribs. The new...
Clear Channel Airports debuts gesture-based signage
Clear Channel Airports (CCA), marketer of airport advertising, has teamed with multimedia company, Monster Media (we first saw them at the AAAAs Orlando a...
Chevy picks Goodby, Silverstein and Partners
Chevrolet has tapped San Francisco-based Goodby, Silverstein and Partners as the brand's new AOR, the second switch in recent weeks. The move, by Joel...
Presidente Beer Taps ViVA Partnership US marketing
Presidente Beer, a leading lifestyle brand in the Dominican Republic that is fast gaining popularity in the U.S., has tapped ViVA Partnership Miami, a...
Ford launches US campaign for Fiesta
Ford launched a new campaign introducing its Fiesta model to US consumers, ahead of the global launch in 2011. An American version of the...
Zimmerman, CARFAX Bring CAR FOX character to life
The "Show Me the CARFAX" campaign is getting animated. The latest ads for Carfax – via Ft. Lauderdale-based Zimmerman Advertising – are designed to...
Time Warner Cable to rep FiOS TV in NYC, LA, Dallas
Time Warner Cable Media Sales and Verizon announced an agreement for Time Warner Cable’s Media Sales group to sell regional advertising in the New...
Tribune Media Services, Armstrong to grow VOD usage
Tribune Media Services and Pennsylvania-based cable operator Armstrong have joined forces to develop and test a bi-monthly On Demand catalog and weekly On Demand...
Bill Cosby and JELL-O reunite in new campaign
For more than 30 years, Bill Cosby and JELL-O brought smiles, to both kids and adults, through some of the most iconic ad spots...
BP to spend $25 million on Florida advertising campaign
That’s the news from BP CEO Tony Hayward, after a closed-door meeting with Florida Gov. Charlie Crist. It’s the second $25 million grant the...
Taco Bell $2 Meal Deal supported by radio, TV, social media
Beginning 5/17, Taco Bell is launching the all-new $2 Meal Deal -- the latest centerpiece of the chain's Why Pay More Value Menu. They're...