June auto sales slowing over latest downturn?
US auto sales stalled in June amid fears that the fragile economic recovery is sputtering, industry data showed Thursday. "We've talked a lot about recovery but it doesn't seem
World Cup sponsors recover from competitor ambushes
Last month, Nielsen reported that Nike “ambushed” its way into the World Cup conversation by producing a popular soccer-themed ad that spread virally across...
Ingersoll Rand integrates in
Ingersoll Rand, a global leader in vehicle service tools and equipment, was recently featured in the show Ultimate Car Build Off, which premiered 6/21...
MTV Music Group, Warner Music Group form ad partnership
MTV Networks and Warner Music Group announced a broad-reaching, multi-year partnership that strengthens MTV Music Group's leadership position in the digital music category while...
Buick unveils 2011 Regal campaign
Buick is launching its campaign for the 2011 Regal throughout July. The campaign continues the “New Class of World Class” theme initiated with the...
A look at local TV spot placement from BP
Media Monitors, the leader in broadcast and cable monitoring, released a list of all the spots that were caught on the TV stations they...
BP increases spot counts on radio, TV and cable
Media Monitors, the leader in broadcast and cable monitoring, released once again the figures for advertising that BP has run on Radio, TV and...
CBS Radio boosting new Jeep Grand Cherokee
CBS Radio’s Altitude Group has teamed up with Jeep for a “multisensory” summer experience showcasing the brand’s all-new 2011 Grand Cherokee. Through a combination...
mun2 debuts
mun2 has unveiled its multi-platform light switch campaign. The on-air, off-air and online initiative offers an innovative visual execution of the recent mun2 branding...
Cybex fitness equipment partner for
Cybex International, leading manufacturer of premium exercise equipment, has been named Fitness Equipment Partner to “The Biggest Loser.” Through this multi-year agreement, CYBEX equipment...
S&W Seed Company uses radio with first national campaign
S&W Seed Company has kicked off its first-ever national ad campaign with radio ad spots on Peak Broadcasting’s KMJ NOW News Talk Radio (KMJ...
Spirit Airlines pulls ad with BP oil spill humor
Spirit Airlines caused some controversy with a web promotion that made light of the Gulf Coast oil spill. Within a day, the ad was...
Levi's
This fall, with the introduction of Go Forth 'Ready to Work', the Levi's brand will empower and inspire workers everywhere through stories of the...
Cadillac moves business to Fallon
In its second major creative assignment shift in as many months, General Motors is moving chores on Cadillac to Fallon Minneapolis after just five...
Global ad spend to be up 3.5% in 2010
Global advertising spending in measured media is expected to increase 3.5% in 2010 to $451 billion, revised up from a projected 1% growth six