PCH Knocks On Number One
Last week in the Media Monitors TV Spot Ten, Publishers Clearing House moved into #1
Pistachio nut commercial stars former Gov. Rod Blagojevich (video)
A national TV commercial for Wonderful Pistachios starring Rod Blagojevich, the former governor of Illinois, aired for the first time Sunday night during Game...
What Makes A Great Morning Show? This Conference Session May Have The Answer
From driving listeners to the station, selling products to clients, and delivering ratings that can make or break a station’s bottom line, morning personalities are radio’s kingmakers. How can a radio station get the best ROI from their wake-up stars? A Hispanic Radio Conference “¡Buenas Dias!” session may be just the cafecito your sales team needs.
Active and Stable At Spot Radio
Brands that have firmly established themselves as some of the top advertisers using Radio can be found across the latest Media Monitors Spot Ten Radio report. Which is the most prolific user of radio? Think of the gecko. What other companies are top spot users? Click here for the full details!
Five Thinking Habits of the ‘Mega Successful’
Changing how you think can be difficult. It's easier when you have examples of successful people to draw from. Check out these attributes of super achievers in this fresh Media Information Bureau column from expert sales training coach Barrett Riddleberger.
Light-Touch Or Big Hand? FCC Regs For e-Cig Ads Pondered
So far, the FCC has had no real role in regulating e-cigarette products. Should it? As David Oxenford of Wilkinson Barker Knauer writes, one wonders if the Commission really has any authority to take action against the advertising of e-cigs without Congressional action.
Coca-Cola Partners with BET this Summer
What’s your formula? That’s the question Coca-Cola is asking as it launches its summer program celebrating African American teens’ passion for self-expression and connectivity....
What’s The ‘Black Friday’ Forecast For Your Advertisers?
Verizon predicts a record-breaking year when it comes to online spending, with sales expected to reach at least $3.97 billion dollars on Black Friday alone. That’s $2.5 million dollars a minute. This forecast is great news for businesses of any size looking to make money this holiday season, which is extra incentive for your sales solutions team, AEs and GSMs to make the most of Black Friday.
CPG Spending Surges In October, Thanks To Turkey Day Plans
Consumer packaged goods spending jumped 27% year-over-year in October, the largest year-over-year percentage increase since April and up a strong 9% over September 2020.
InBev and A-B agree to combine
InBev and Anheuser-Busch announced an agreement to combine the two companies, forming the world's leading global brewer. A-B shareholders will receive $70 per share...
Global Ad Expenditures Better Than Forecast
Zenith also forecasts U.S. ad spend to grow 4.4% in 2016, compared to its previous forecast of 3.8%.
Home Depot Delivers Again
In the Media Monitors Radio Spot Ten, The Home Depot was back at #1 last week with 56,168 spots
Boomers sold on continuing use of the aspirin of their youth.
St. Joseph Aspirin has been around forever – and many people of a certain age remember the distinctive orange flavor that helped get medicine...
TVLowCost enters US market
TVLowCost, an independently owned, television advertising network announced the launch of TVLowCost in the United States, expanding its network to 11 countries throughout the...
Harley-Davidson launches new campaign
The centerpiece of the new campaign is a series of digital videos featuring genuine Harley-Davidson riders.