Macy’s Girls Weekend celebrates Sex and the City 2
Macy’s announced a partnership with Warner Bros. in conjunction with the anticipated new film Sex And The City 2, debuting in theaters in the...
7-Eleven, Blip.tv join for branded series “7-Eleven Road Trip Rally”
Next-generation television network blip.tv and 7-Eleven announced the launch of 7-Eleven Road Trip Rally, a web-based reality series produced by blip.tv that will follow...
NBC spending the bucks for new shows this time around
Jeff Gaspin, NBC Universal Television Entertainment Chairman, has gotten the attention of The NY Times, which writes about his task of pulling NBC’s primetime schedule out of its long slide. It should be interesting how buyers react in the upfront
JetBlue names Mullen for creative, media duties
JetBlue Airways has selected Mullen as its creative and media AOR following a five-month review. The agency replaces JWT, which handled creative since 2005,...
Online ad revenues jump 15% in Q1
The online advertising industry saw growth accelerate in Q1, with the combined ad revenues of the four largest players Google, Yahoo, Microsoft and AOL jumping almost 15% to $8.8 billion. This compares to 10% annual growth in the Q4, and negative growth the first
PIA debuts branding effort via Spanish radio
The National Association of Professional Insurance Agents (PIA) has unveiled a series of 25 Spanish radio ads as the latest phase of its award-winning...
RMG Networks signs with Delta Air Lines
RMG Networks has secured a multi-year ad sales agreement with Delta Air Lines for select in-flight video network placements, on-board promotions and airport lounge...
Wienerschnitzel launches multimedia effort
Wienerschnitzel, the world’s largest hot dog chain, has become the “home of the everyday 79¢ corn dog, every darn day” by reducing the price...
Western Union “Returns the Love” with Mother’s Day effort
The Western Union Company announced the launch of “Return the Love”- a national Mother’s Day Campaign designed to encourage consumers to give mom the perfect gift. Also, Western Union and Grammy-award winning recording artist
“I Am Here” campaign via T3 sheds new light on homelessness
Mobile Loaves & Fishes (MLF), an Austin-based nonprofit providing food and shelter to the homeless and working poor, launched a dramatic new mobile giving...
Barclays Capital: Broadcast Upfront to be up 20%
Barclays has forecast its expectations for ad volume booked ahead of the 2010/2011 TV season. While the annual TV upfront season should be viewed
Oink Ink holding 13th Annual “Dead Radio Contest”
Oink Ink, specializing in the creation and production of award-winning radio ads, announced the call-for-entries for this year’s Dead Radio Contest, the annual contest...
BK launches “Whiplash Whopper” for “Iron Man 2”
Burger King is taking customers into the world of “Iron Man 2,” opening in theaters 5/7, with an action-packed national promotion featuring the Whiplash...
RAB launches “Account Manager” sales management platform
The Radio Advertising Bureau says it's a new online app and platform that incorporates real-time account management with CRM, projections and forecasting, and order...
truTV holds first upfront
truTV revealed details about several additions to the network’s lineup of original programming at its first upfront (4/27). Programming includes a second season of...