CBS completes upfront
CBS has wrapped up upfront sales for its 2010-2011 season, according to the network. It scored CPM price increases of between 9% and 10%,...
Miller Lite World Cup buy encourages safe ride home
That's the message of a new television ad from Miller Lite that will debut during World Cup broadcasts. In the spot, titled "Brad's Plan,"...
Apple launches iAd mobile ad service
Apple announced the launch of its iAd mobile ad platform during Apple CEO Steve Jobs' keynote address at the World Wide Developers Conference in...
Online ad revenue will rise by 12.4% during 2010
MagnaGlobal has released an updated forecast for online advertising, predicting global online advertising will rise by 12.4% in constant currency terms
Mindshare scores 21st Century Insurance media biz
GroupM’s Mindshare North America has been awarded planning and implementation responsibilities for 21st Century Insurance and Financial Services. 21st Century is part of the...
Fox, CW finish the upfront with 7.5%-9% increases
Fox and CW said they have completed their upfronts for the coming TV season, as ad buyers said the rebounding economy boosted prices from...
Oprah Winfrey Network close to a deal with GM?
The Oprah Winfrey Network, the talk show host's cable channel, set to debut 1/1, is close to finalizing a sizable ad deal with General...
Volkswagen giving soccer fans chance to be in national TV spot
Volkswagen of America unveiled a nationwide contest calling on soccer "fanaticos" to express their passion for the game for a chance to win an...
Radio Mercury Call for Entries extended
The Radio Mercury Awards is extending 2010 Call for Entries to Friday, July 9th, giving entrants more time to take a vacation, get some sun and...
CBS Radio partners with Bermuda Tourism
The Bermuda Department of Tourism is emphasizing its close proximity along with its pink sand and beauty as part of its summer marketing strategy...
Univision Network unveils campaign for FIFA coverage
Univision Communications unveiled its national campaign for exclusive Spanish-language coverage of the 2010 FIFA World Cup South Africa. Under the umbrella of “La Pasión...
CIROC Vodka campaign using television, online
The makers of CIROC Ultra Premium vodka debuted 6/2 their 'Perfectly Smooth' campaign featuring entertainment mogul Sean "Diddy" Combs and a surprise, up-and-coming comedian....
Local Focus Radio signs Magic Broadcasting
Local Focus Radio has signed a rep deal with Magic Broadcasting Inc., bringing the following five Panama City stations into the Local Focus fold:WYYX:...
Survey reveals health is #1 desired PSA
U.S. radio media directors named health the number one issue about which they are seeking public service advertising. Health ranked top of the issues...
Final round judges named for 2010 Radio Mercury Awards
Co-Chief Judges Mike Hughes, President and Co-Chief Creative Officer and John Norman, Co-Chief Creative Officer from The Martin Agency, will lead an esteemed panel...