Dial Global tops again in RADAR 105
Arbitron reported in its June 2010 RADAR radio network audience ratings (RADAR 105) that more than 189 million Persons aged 12+ heard one or...
AOL, Mediabrands partner for digital retail
IPG’s Mediabrands and AOL announced a partnership to create online and technology solutions for both consumers and retail marketers. The goal is to provide...
New Orleans tourism ad pulled over UK slight
In the wake (no pun intended) of the BP oil spill, the New Orleans Convention and Visitors Bureau put out a series of tourism...
Fazoli's launches "Return to Real Food" campaign
Fazoli's, America’s largest quick service Italian chain, is putting a modern twist on a simpler time with its new marketing strategy. Via Brokaw, Inc.,...
North Carolina says No to
With a unanimous vote, the North Carolina State Alcoholic Beverage Control Commission sided with public health advocates and denied a petition from the City...
Chick-fil-A Family of Champions premieres with Father
FOX Sports Southwest introduces an original program series this week that goes beyond the playing field to focus on the quality characteristics of athletes...
California license plates may go electronic, feature advertising
A bill by a southern California lawmaker may be the first step toward a new wave of advertising: electronic license plates on cars. Senator...
Global ad revenues to be up 4.2% in 2010
MAGNAGLOBAL released an updated forecast for advertising around the world, forecasting that media suppliers around the world will grow their
239 million listen to radio every week
Radio reaches more than 239 million Persons 12+ over the course of a typical week, according to the RADAR 105 National Radio Listening Report,...
Red Robin extends campaign through the summer
Building on the success of its spring marketing campaign, Red Robin Gourmet Burgers launched its latest 2010 national campaign based on the casual dining...
DIRECTV to deliver local ads via NCC by mid-2011
DIRECTV and NCC Media, repping America’s cable operators, announced the formation of a partnership that will allow for one-stop access to locally place ads...
New totals for BP advertising on radio, TV, cable
Media Monitors, the leader in broadcast and cable monitoring, released the figures for advertising that BP has run on radio, TV and cable that...
Radio auto ads up for fewer than you'd think
RBR-TVBR ExclusiveWith all of the automotive ad spend we’ve been hearing and seeing lately, Media Monitors decided to take a snapshot of YOY data...
Pandora on iPad debuts ad platform with Starbucks, Lexus, Budweiser
Pandora announced that Starbucks, Lexus, and Budweiser are the first brands on its new Pandora iPad advertising platform. Each campaign features attributes that fully...
Facebook fans to star in Eight O'Clock Coffee radio effort
Every brand wants to have a multitude of loyal fans singing its praises. Perennial taste-test winner Eight O’Clock Coffee has exactly that, with a...