Sunday, October 6, 2024

Carl's Jr.

Carl’s Jr radio spot skirts TV ad ban (video)

Carl’s Jr has come up with a novel way to get around the New Zealand ban of its American TV commercial. The Commercial Approvals...
FIAT

Fiat to launch new campaign

Chrysler Group's Fiat brand plans to reveal a new campaign early next month, the head of the Fiat brand in North America said during...

Gatorade launches new television ad (video)

Gatorade has launched its newest television ad of 2013, “Fixation.” Following the debut of “Lightning Bolt” earlier this year, the new spot continues to...
U.S. Supreme Court

High Court rejects airlines’ challenge on ad rules

The Supreme Court has turned away an airline industry challenge to federal requirements that carriers display the total cost of a ticket more prominently...
Walgreens Pharmacy

Walgreens chooses OMD after review

Walgreens has selected Omnicom Group’s OMD as its new media planning and buying AOR after a creative review last year that made OMD's sibling...
T Mobile USA, Inc.

“T-Mobile Girl” out in new campaign

Carly Foulkes is out as the “T-Mobile Girl,” and the company appears to be opting for a new campaign instead of the pink-donning spokeswoman....
Ford

Ford sorry for mock campaign, JWT employees fired (video)

Ford apologized after criticism for an unauthorized ad campaign showing three scantily-clad bound and gagged women in the back of a car driven by...
Nielsen

Volkswagen scores Nielsen’s top auto ad award

From “Zoom zoom” to “Like a rock,” automotive ads have a way of resonating with consumers—and making lasting impressions. But not all creatives are...
GroupM

GroupM: 2013 digital spend to surpass $113 billion

Internet advertising hit $99 billion in 2012, representing a 16.2% increase over the previous year and accounting for 19.5% of all global measured advertising...
Spotify

Spotify launches first TV ad campaign

Music discovery service Spotify launched its first ad campaign 3/25 on U.S. television, spending more than $10 million on commercials that will debut during...

Mayors Against Illegal Guns launches $12 million campaign

New York City Mayor Michael Bloomberg has announced a $12 million ad campaign will be launched by Mayors Against Illegal Guns. The TV effort...
TV Remote

Broadcast TV ratings drop may mean weaker upfront

Broadcast TV ratings have dropped sharply this season. And that, combined with the weak economy and competition from other media, could mean a tough...
TVB / Television Bureau of Advertising

Spot TV’s CPM efficiency over network scatter confirmed by SQAD

The TVB released an analysis of 2nd Quarter 2013 SQAD data that further solidified Local Spot Television’s dominant and growing cost efficiency advantages over...
Hardee's

Carl’s Jr., Hardee’s debut Jim Beam Bourbon Burger campaign

In yet another fast food first, Carl’s Jr. and Hardee’s have begun selling burgers with the distinctive taste of a branded, distilled spirit with...
Charter Communications

Charter refuses ads for Antenna Direct

A TV antenna maker wanted to use cable TV for its anti-cable message. Now, officials at Antennas Direct say Charter Communications' refusal