Adbiz

According to Fox Cable Networks (FCN) Advertising Sales President Lou LaTorre, they have concluded this year’s upfront negotiations. Fox Cable Networks is a unit...

Nielsen announced a step forward for multi-platform ad measurement in the UK, with public beta trials for its Nielsen Cross-Platform Campaign Ratings service. Brands...

Yangaroo announced the beta launch of “Connector,” the newest feature of Yangaroo Advertising, a web-based service that enables agencies and advertisers to deliver high-quality...

The 100 Leading National Advertisers spent an estimated $104.5 billion on advertising in the US in 2012, up 2.8% from 2011, according to Ad Age DataCenter's analysis. That represented the lowest growth rate since the ad recovery began in 2010 and left total spending still shy of pre-recession levels.

Advertisers that want immediacy opportunities need to have a comprehensive plan in place to quickly “amplify” a message, according to Sears Holdings executive Adriana...

Brands use Shazam for TV to “continue and complement” their 30-second spots in several minutes of engagement on smartphones, iPads and tablets. At Cannes...

Bid4Spots, the competitive online marketplace offering businesses discounted radio ad inventory through

Aetna Insurance is trying to find out the different answers to the question "What's Your Healthy?" through a national, integrated campaign and interactive website, www.WhatsYourHealthy.com, where consumers can share their personal "healthy."

Zillow, the real estate information and home-related marketplace, has rolled out a new TV spot via Deutsch LA as part of the company's first-ever...

Talk about real-time media measurement: AOL is unveiling a new platform that enables brands

Clear Channel Media and Entertainment has formed a Creative Advisory Council with senior ad agency execs including Jeff Benjamin, CEO of JWT North America;...

Time Warner Cable Media’s new client solicitation campaign and corporate philosophy “That’s How,” has transformed TWC Media’s positioning by providing the greatest value through...

Arbitron announced today highlights from its June 2013 RADAR 117 National Radio Listening Report.  The report shows radio’s audience increased YOY, adding more than...

President Barack Obama has commended California for leading the way on health care reform by recognizing a partnership between The California Endowment, Covered California, and Univision, Telemundo, and impreMedia. The partnership works collectively to educate Latinos about the Patient Protection and Affordable Care Act and drive them to enroll in health insurance.

Texas Governor Rick Perry plans to travel to New York and Connecticut and to spend $1 million on a TV campaign to lure businesses...