iTunes Radio signs big advertisers
iTunes Radio, Apple's music streaming service set to debut next month against Pandora, has already signed a handful of high-profile brand partners including McDonald's,...
The Top 50 TV advertisers last week
Last week in America, McDonald’s moved from #8 to #1 on the Top Fifty TV Spot Chart from Media Monitors with 21,309 spots. Univision...
“Pay-Per-Gaze” advertising with Google Glass
The company was recently awarded a patent that puts forth an idea for pay-per-gaze advertising — a way in which people interacting with ads...
Harmelin Media signs Belk
Belk, Inc. is the nation's largest family owned and operated department store. Philadelphia-based Harmelin Media, a member of the Women's Business Enterprise National Council,...
The price of profits pressure pushes Pandora
As Pandora struggles to produce profits for its stockholders, I see three clear, growing impediments to their progress:
--Lower listening levels and much lower growth...
MAGNA GLOBAL partners with Adap.tv
As part of its stated commitment to deliver 50% automation to its buying process by 2016, MAGNA GLOBAL, the investment unit of IPG Mediabrands,...
City buys campaign on “Mighty 1090”
A series of radio spots by Lake Elsinore, CA and area businesses touts the city as the "action sports capital." It mentions sky diving...
Parents Television Council targets AAMCO
The Parents Television Council is calling on its members to contact AAMCO for sponsoring FOX’s Animation Domination High-Def (ADHD) programming block that has shown...
GroupM revises ad spend forecast downward
GroupM has updated its biannual worldwide measured ad spending forecast for 2013 downward to $507 billion reflecting a 3.4% growth rate compared to the...
Rentrak signs Ace Marketing
Rentrak announced a multi-year StationView Essentials contract with Ace Marketing, a local advertising agency in Bakersfield, CA. The agency will use Rentrak's local TV...
DG selling TV ad delivery business
DG, which bills itself as an ad management provider, has entered into an agreement to sell its television ad delivery business to Extreme Reach,...
Pac–12 Networks launches campaign to drop DirecTV
The campaign, dubbed “Compare,” contrasts the exciting Pac-12 football action a fan will see on Pac-12 Networks with what they won’t see on DirecTV. Via San Francisco-based BarrettSF, the effort will be featured on digital, print, outdoor and radio--and across all Pac-12 member university platforms. Entering its second season of covering Pac-12 football, Pac-12 Networks is distributed on more than 50 video providers across the country, including three of the four largest.
IAB: NewFronts sparking streaming video spend
One in three buy-side attendees of the 2013 Digital Content NewFronts say the internet ad industry marketplace positively impacted their plans for digital video...
La Quinta branches out to new screens
Consumers are branching out to new screens and increasing the number of media hours in their days—and marketers are following suit. Advertising on digital...
Hurricane Sandy ad contract under scrutiny
The "Stronger Than The Storm" TV commercials starring New Jersey Gov. Chris Christie and his family are providing a near $5 million windfall of...