Adbiz

To deepen Simulmedia’s TV audience analytics and help build the next generation of purchase-based closed loop ad targeting on TV, Simulmedia, an audience-targeted TV...

Findings from RAB’s Finding Consumer Trends (F.C.T.) Report show that when consumers are determining their next home improvement project, radio ads influence that decision....

Here’s the latest development with the ANA and the Ad Tax proposal: Advertising is a driving force

Global ad spend rose 3.2% in Q3 YOY, closing the first three quarters of the year also at 3.2%, according to Nielsen’s quarterly Global AdView Pulse report. The Asia Pacific region’s powerhouse ad market continues to expand, driving the Q3’s global ad growth. This market grew 7.0% for the first three quarters of 2013 YOY. North America’s ad market waned slightly (1.3%) during Q3 but still ended the first three quarters with a gain of 1.7% YOY. The absence of heavy political advertisements surrounding last year’s U.S. election is likely the cause.

Via DigitasLBi, the new advertising shows how Sprint consumers can invite friends, family and others to join their “Framily,” lowering everyone’s monthly rate. The TV ad shows how a Framily can be put together, starting with a family of four, “the girls, my lady,” adding friends (a fantasy football league) and others, such as the daughter’s boyfriend. It concludes with, “The Framily Plan from Sprint. With a new price, a new plan and an all-new network, there’s never been a better time to switch.” The spot is airing during primetime across national network and cable and there will be two additional spots to air at a later date. Sprint spokesman Dave Mellin tells RBR-TVBR the buy aired/airs on:

Via Goodby, Silverstein and Partners, Princess Cruises is launching a $20 million ad campaign--the company's most extensive ever--and marks

Premium synthetic lubricant manufacturer, Royal Purple has appointed two separate agencies

The Radio Advertising Bureau in conjunction with the Broadcasters Foundation will host a memorial benefit

We have long argued against the risks towards agencies that are associated with the rise of technology in general and the web in particular....

Regional Reps, the country’s oldest and one of the largest independent sales representatives specializing in small and medium market Radio stations, welcomes Kathleen Miller...

The Southern California Broadcasters Association (SCBA) announced LA Radio market revenue enjoyed

Since September, Americans for Prosperity, a group financed in

The Association of National Advertisers and the Advertising