AdLarge adds Live365
AdLarge Media announced an ad sales representation agreement with Live365, a leading online radio network offering broadcast services and curated radio programming.
Live365’s built-in music...
Hulu users tally top ads of Super Bowl XLVIII
Fans across the nation logged onto Hulu AdZone to vote for their favorite commercials during the game, and the results are in. From the...
McDonald’s moves into #1
In the Media Monitors TV SPOT TEN for last week, McDonald’s takes the lead with 18,613 spots. Toyota dropped out of first place to rest at #2 with 17,511 spots. H&R Block landed at #3 with 17,320 ads, while the US Department of Health and Human Services increases to #4 airing 14,269 announcements.
How to gain a product placement partnership that works
To kick off the fifth season of Cougar Town premiering on TBS, the hit series has partnered with Pinot’s Palette, pioneer of the upscale...
Industry and Services category hot last year
Industry and Services and fast-moving consumer goods (FMCG) advertising continued their reigns as the macro sectors with the highest percentage growth during the first...
Jelli’s RadioSpot getting major traction
RadioSpot is now automating 4 billion radio ads on more than 350 radio stations in 128 cities: Jelli formally launched its programmatic ad platform...
American Target Network expanding to radio
Direct response radio buying specialist Brett Charest has joined American Target Network as Vice President of Radio
GroupM launches new multicultural analytics unit
The new division, called Multicultural Marketing Analytics, is dedicated to researching, measuring and analyzing the performance of marketing
Global ad spend: TV remains champ; display ads catching up
According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with...
L’Oreal and Honda Break Top Ten
Toyota was #1 in the Media Monitors TV Spot Ten last week with 17,510 spots. McDonald’s kept #2 with 16,550 spots, while Honda made...
DIRECTV, DISH combine addressable ad platform
The satcasters have combined sales efforts for addressable advertising allowing statewide political
Save Our Water launches radio campaign
Save Our Water, a statewide water conservation education program in California, launched a four-week
NABOB, NNPA left out of tobacco ad buy
On 1/23 Target Market News broke the story that DOJ and the largest tobacco companies had negotiated a consent order in the long running...
Study: Top cultural trends affecting consumers, brands (video)
Media agency Mindshare has released findings from Culture Vulture 2014, an annual comprehensive overview of
Clear Channel Airports, SmartTray pact on flight trays
Clear Channel Airports, a division of Clear Channel Outdoor, announced a partnership with SmartTray