Automotive takes over Top Ten
In the Media Monitors TV Spot Ten last week, McDonald’s once again took the #1 position with 22,434 spots. Toyota moved from #4 up to #2 airing 17,826 ads, while Progressive landed at #3 running 15,587 spots. The US Department of Health and Human Services ran 15,179 announcements that put them at #4 and Walmart was #5 with 14,533 commercials.
CDW’s new campaign: “Smart Growth” (video)
Via Ogilvy & Mather, Chicago, it’s their newest iteration of the serial campaign, “People Who Get IT,” and uses broadcast, online, and social media components throughout March Madness and continuing into the summer. CDW, provider of technology solutions to business, government, education and healthcare, launched “Smart Growth,” on 3/15.
Samsung Galaxy, Chrysler sponsor COSMOS
Fox Broadcasting, Fox International Channels (FIC), National Geographic Channel (NGC) and National Geographic Channels International (NGCI)
McDonald’s maintains crown
In the Media Monitors TV Spot Ten, McDonald’s commanded #1 with 26,076 spots. Progressive leapt up from #6 to #2 airing 16,440 ads, while the US Department of Health and Human Services ran 15,881 to put them in #3 last week. Toyota stayed at #4 with 12,750 spots and AT&T landed at #5 with 12,413 commercials.
Amtrak launches new radio campaign
With ridership at a record 31.6 million in fiscal year 2013, Amtrak is highlighting the choice and benefits consumers have for travel with two new advertising campaigns via Draftfcb New York. The national effort includes radio, print, digital, mobile and out of home media elements. In fiscal year 2013, Amtrak long-distance routes combined had the best year in 20 years with 4.8 million passengers.
Unilever drops “Armpit of America” campaign in NJ
Unilever announced it will not go forward with a billboard that was scheduled to go live in July. Some residents of the Garden State think a planned billboard for Dove deodorant was in bad taste.
McDonald’s Moves into #1
Last week in the Media Monitors TV SPOT TEN, McDonald’s ran 22,913 spots on broadcast TV putting them at #1. The US Department of Health & Human Services climbed up to #2 airing 15,446 announcements, while Nissan nudged down to #3 with 14,560 spots. Toyota was steady at #4 with 13,668 spots and the Ford Dealer Association parked at #5 with 13,254 spots.
VH1 and VH1 Classic expand deal with AdLarge, KMG
VH1 and VH1 Classic have moved radio distribution and national ad sales for all its programming services for rock and classic rock stations to KMG Networks and AdLarge Media, respectively. The move is an expansion on an already existing relationship among the three firms.
Nielsen, Simulmedia look at future of video ads
Last year, Nielsen and Simulmedia brought together a core group of researchers, marketers and
Hotels.com books new radio, TV campaign
The effort broke 2/23 during popular cable programming and will continue to run on major networks and adjacent to hit TV shows in the US and Canada. The campaign, which will also include Captain Obvious social media activations, email marketing, radio spots, cinema, and online banners and video, represents the biggest creative launch in the 23-year history of Hotels.com.
Papa John’s chooses Grey as new AOR
Papa John’s, the world’s third largest pizza delivery company, has selected Grey as its new
Focus 360 signs INRIX Traffic
Focus 360 has entered into an agreement with INRIX, a leading worldwide provider of traffic info and driver services, to provide sales representation and affiliate support in the US. This partnership will result in the debut of INRIX in the U.S. as a direct provider of local traffic content to radio stations.
See the USA in a Chevrolet: #1
In last week’s Media Monitors TV Spot Ten, Chevrolet moved into #1 airing 21,255 spots. McDonald’s slipped to #2 with 19,921 spots, while Nissan moved up from #5 to #3 with 19,903 ads. Toyota took #4 running 14,944 commercials and AT&T Wireless jumped from #10 to #5 with 13,837 spots.
PrecisionDemand awarded patent for TV ad targeting
PrecisionDemand, provider of data-driven TV ad targeting, has been awarded a patent for its proprietary automated
Sofitel Luxury Hotels launch global campaign via CNN
CNN International announced that Sofitel Luxury Hotels is bringing its first ever global television ad campaign