Jelli adds 188 stations on RadioSpot in Q1
Jelli, a programmatic ad platform for the $40 billion global radio market, announced major milestones during a record-breaking quarter of expanding
AdLarge signs Pulse 87 NYC
AdLarge Media has signed an agreement for exclusive digital ad sales representation of Pulse 87 New York, the online Electronic Dance Music (EDM) radio station, including its on-demand and mobile platforms.
Cars, cosmetics and department stores
In last week’s Media Monitors TV Spot Ten, McDonald’s is back on top with 20,390 ads. Chevrolet made a move from #6 to #2 airing 17,549 spots, while Allegra slipped from #1 to #3 with 15,147 spots. L'Oreal leapt from #13 to #4 with 13,982 commercials and Neutrogena nudged from #9 to #5 running 13,335 spots.
Mindshare, The Weather Company partner
Mindshare North America and The Weather Company announced a non-exclusive partnership whereby The Weather Company’s WeatherFX
IMG names Eddie Quagliariello VP/National Radio Sales
IMG College announced a new strategy for optimizing its coast-to-coast radio network, naming Eddie (“Eddie Q”) Quagliariello to VP
Hispanic marketing: completing the circle
They represent 17% of the US population. They’re younger. They have over a trillion in spending
Radio Mercury Awards deadline extended
The Radio Mercury Awards final deadline has been extended to April 30. Entry eligibility is also extended to include radio work that's been broadcast, on-air or digitally, in the 16 months between January 1, 2013 and April 30, 2014. Agencies and radio stations can submit their best radio commercials, campaigns, PSA's, integrated campaigns and innovative radio.
Senators discuss e-cig marketing
With public health concerns regarding the marketing of electronic cigarettes – or e-cigarettes – and the use of the products both on the rise, Sen. Dick Durbin and Rep. Henry Waxman, Ranking Member of the House Energy and Commerce Committee, have repeatedly called on the FDA to promptly issue deeming regulations that would expand the agency’s regulatory authority over tobacco products, including e-cigarettes.
Viacom, Mass Relevance partner for “EchoGraph”
EchoGraph is a social media measurement platform that will track and analyze social activity for
ASCC launching radio, print campaign for RWB Vodka
The Aristocrat Group, a brand management company working to market and distribute the gluten-free American spirit RWB Ultra-Premium
Ocean Media to open NYC office
LA-based Ocean Media, a leading independent media agency, announced significant increases in billings and staffing during 2013 along with a planned expansion to New York City this summer.
Political advertising files to be posted on FCC site
The FCC issued a notice reminding all TV broadcasters that as of 7/1, they will be required to post their political
Comcast AdDelivery, Adstream join forces
The Comcast AdDelivery service and Adstream, a global provider of digital ad distribution solutions, are offering up a global ad delivery platform targeting the needs of global brands. A simplified platform will provide advertisers a fast method for managing and distributing video assets over the industry's most expansive international ad delivery network. This combination of reach and capability supports the global marketer with visibility, control, reporting and management of advertising asset distribution.
Big Pharma pushes allergy products
Last week in the Media Monitors’ TV SPOT TEN, McDonald’s drove through the pack to make it into #1 with 17,418 spots. Progressive pushed up from #13 to #2 with 14,918 ads, while Allegra landed at #3 with13, 616 spots.
Deezer partners with AdsWizz in global deal
Deezer, a leading music-subscription service outside the US, just inked a deal with AdsWizz, technology provider of advertising solutions for the