Adbiz

The Southern California Broadcasters Association (SCBA) announced a record number of graduates of new, fully trained Radio Sales Executives from its

Just in time for summer travel and family vacations, The Media Audit polled more than 8,000 respondents from 81 U.S. metro areas to determine the top U.S. cities for leisure air travel. Among those top cities with the highest percentage of domestic air travelers is Sarasota-Bradenton, Florida, where 15.9% of the metro area’s 18+ population has flown three or more times on a domestic flight in the past year for leisure purposes.

Tipping Point author Malcolm Gladwell once described Steve Jobs’ perfectionism not as an inventor but a tweaker. “His gift lay in taking what was in front of him—the tablet with stylus—and ruthlessly refining it.” Jobs would be infamous for perfecting his iPhones and iPads and launching them to success. Years hence, the same perfectionism disease may be pulling Apple back. Last year, Google overtook Apple as the number one most valuable brand after holding the top post for three consecutive years. Our latest infographic below gives a quick review on the top 10 brands in 2014 by BrandZ (the same source used by Forbes). But let’s go beyond the list.

GroupM is striking agreements with networks to do business on a C7 basis for its clients during upfronts, according to an AdAge story.

According to Nielsen’s “What’s Next” report on cross-platform advertising, most advertisers running “integrated” cross-platform campaigns get results that are

On 1/13, Target Market News broke a story that DOJ and the largest tobacco companies had negotiated

The Association of National Advertisers and Forrester Research released a white paper based on a February survey of more than 150 US marketers that found 46% are concerned about transparency of media buys. 42% said they’ve gotten more concerned in the past year. The survey found only 28% of marketers understood programmatic well enough to use it, while another 10% felt they understood it but still wouldn't

Arby's made history 5/24 by setting a Guinness World Record for the longest television commercial ever aired. The Smokehouse Brisket sandwich, Arby's featured limited-time offer this May, is slow smoked for 13 long hours. In an effort to demonstrate the smoking process in its entirety, Arby's piloted an on-air commercial of just their brisket smoking in a smoker for 13 hours.

The American Advertising Federation of Dayton, OH held its 7th annual Mercury Awards ceremony on 5/22. The Mercury Awards, which recognize excellence

The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) today announced

A new report from The Media Audit taps into the mobile media sphere to find out how mobile advertisers can best reach consumers both demographically and geographically. According to the report, more than half of U.S. consumers surveyed nationally now access the Internet on a weekly basis via a mobile device such as smart phone or tablet. The figure represents more than 74 million consumers across The Media Audit's 81 measured markets. With the rapidly growing number of mobile internet users, the demand among advertisers is reaching new heights, causing advertising costs to correspondingly rise dramatically. It is estimated that more than $725 million was spent by advertisers in local mobile display advertising in 2013, a figure that is expected to triple in the next four years.

Amazon is still the king of selling everything you could possibly want over the internet, but Wal-Mart, known for its gargantuan stores in real life, could be closing the gap: “In 2013, Wal-Mart’s online sales grew faster than Amazon’s for the first time,