Nielsen Finds Ad Exposure, Viewer Behavior Link
In a 5-month test with CBS stations, Nielsen finds link to ad exposure, consumer behavior.
Neutrogena Rises to the Top
In last week’s Media Monitors TV Spot Ten, Neutrogena slid into #1
Burger King Captures Third
Last week’s Media Monitors Radio Spot Ten revealed The Home Depot’s dominance
How Can Pandora Monetize New Assets?
How Pandora could monetize its Ticketfly, on-demand and core assets.
Twitter Losing Luster Among Media Buyers
Strata finds Instagram surpasses Twitter for first time in media buyer survey.
Why Radio Will Get Political Windfall in 2016
Why experts believe radio will get more political ad dollars this year compared to previous campaigns.
Townsquare’s Competition is Who?
Who Townsquare Media is selling against.
This Keeps Townsquare Up at Night
Townsquare Media CEO Steve Price shares his business concerns.
ANA Alleges Pervasive Ad Kickbacks
Allegations of kickbacks have rocked the advertising world.
Meredith Hopes Political Ups Atlanta, Phoenix
Meredith Corporation has built its digital business without cannibalizing its print audience.
Pandora Testing Interactive Mobile Ads
Pandora is testing better mobile ads.
This Candidate Dominates TV Spots
Who’s dominating television political ads in the top TV DMAs?
Texting Pitfalls to Avoid
What can other owners learn from the iHeart texting settlement? Attorneys tell us.
Tis the Week for Spots-a-Surging
In the Media Monitors TV Spot Ten last week, McDonald's was #1
Home Centers, Communications and All Things Auto
In the Media Monitors Radio Spot Ten last week, The Home Depot held steady at #1