Political to Pay Off More for Radio, Online
Borrell is increasing political ad projections for radio, online.
‘Slight Bump’ Predicted for 2016 Radio Revenues
BIA/Kelsey predicts political, online will boost radio revenues in 2016.
NBC Pleased With Rio Pacing
NBC says Rio pacing ahead of London Games four years ago.
March Ends With a Bernie
Bernie Sanders for President is airing the most TV spots, says Media Monitors.
Turnaround Businesses Who Shun AM With This
Bud Walters says FM translators help AM owners in a really valuable way.
Walgreens Gains Ground
Last week in the Media Monitors Radio Spot Ten, GEICO held onto to #1
Dealers Take Top Four
In the Media Monitors TV Spot Ten for last week the Honda Dealer Association took the #1 slot
Does Bubba ‘Scattershot’ Defense Work?
Nielsen tells the court hearing its lawsuit against Bubba Clem much of the defenses should be stricken.
TV Still Garners Largest Share of U.S. Ads
TV will garner $36.8% of total media spending in 2016.
How Nesting Millennials Are Heavy Radio Users
Nielsen says once millennials begin a family, they listen to radio more.
Behind The Industry Pushback on Nielsen Digital Ratings
We’ll know more about how Nielsen’s new Digital Audio Ratings work during the upcoming two-month demo period.
Sanders Ahead in TV Spots
Bernie Sanders’ campaign has aired 8,821 spots putting him first in TV ads, according to Media Monitors.
Neutrogena Nudges Nissan
Last week in the Media Monitors TV Spot Ten, Neutrogena slips into #1 with 18,996 spots
GEICO Firm Grip on #1
GEICO was #1 again on the Media Monitors Radio Spot Ten by airing 40,880 spots. Burger King was #2
How SDK Will Change Measurement
So what is Nielsen’s proprietary Software Development Kit?