Radio’s Political Ad Take to Rise
Radio's share of political ad dollars is predicted to increase.
Nielsen Adding Podcast/On-Demand to Ratings
Nielsen will add on-demand, podcasts to Digital Audio Ratings.
Trump Targets Two Key Races
Trump's campaign buys TV spots in PA, IN.
More Bang for Your Buck Advertising on YouTube?
Google has made the claim that advertisers should exponentially increase their spending on YouTube
Neutrogena Cleans Up Again
Last week in the Media Monitors TV Spot Ten, Neutrogena came in at #1 and holds strong there
H&R Block Tax Day #2
In the Media Monitors Radio Spot Ten last week, The Home Depot remained at #1
Flinn Gets Specific About Ad Loss Due to PPM
Radio owner George Flinn gets more specific about what he says Nielsen told him about PPM.
Sanders Campaign Ups TV, Radio Ad Spend
Bernie Sanders campaign has increased its broadcast political ad spend.
NBCU to Use ‘New Currency’ for Upfront Guarantees
NBCU will use non-Nielsen data to guarantee audiences for targeted ads.
Bubba Fights to Have Arguments Remain Alive
Bubba the Love Sponge fights Nielsen's attempts to get arguments dismissed.
Are You Missing Out on Political Ad Dollars?
Katz Radio Group;s Stacey Lynn Schulman says "radio works."
March Madness to Remain at CBS, Turner
NCAA has extended its television agreement with CBS & Turner for March Madness.
Brandt to Head Digital for Gen Media Partners
Gen Media Partners has hired Jim Brandt as SVP of Digital.
Sanders Keeps Foot on The Pedal
Media Monitors is tracking primary election spot buys in the op 60 TV DMAs.
Neutrogena Bubbles to Top
Last week in the Media Monitors TV Spot Ten, Neutrogena moved up from #4 to #1