Adbiz

Dominant. That's the only word we can come with to best describe how strong GEICO is with respect to its spot-on devotion to cable TV viewers. It dwarfed all other brands in the latest Media Monitors Spot Ten Cable report.

So, Amazon is out to crush broadcast and cable TV with its rapidly rebuilding Amazon Studios and hits such as The Marvelous Mrs. Maisel? If so, don't tell its media buyers and planners. Amazon.com just invested in a big spot TV and spot cable campaign, just in time for the holidays.

An expanded relationship with Envision Networks means that, for 2020, audio content provider has decided to move all of its products and inventory to Gen Media Partners' SBG. It involves more than over 80 products, and SBG founder/President Jason Bailey is looking forward to a positive impact on Sun Select's RADAR numbers.

How diverse is your media organization ... or your best clients? "There has been little headway made in improving ethnic diversity," a new report from the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) states.

Digital audio solutions platform Targetspot has officially removed the curtain on a new partnership with location intelligence and measurement company Cuebiq — a pact designed to bring new offline attribution capabilities to digital audio.

As any casual observer of U.S. ad trends could conclude, online/digital and broadcast and spot cable dollars -- fueled by local digital's rapid rise and a healthy political environment -- will undoubtedly grow in 2020. BIA Advisory Services has now put a percentage on the size of that anticipated growth.

The partnership will make Verance insights available to AdBridge clients on both the buy and sell side, providing measurement tools that Verance says "enhance advanced advertising opportunities for programmers and advertisers while improving the viewer experience."

Americans may be wailing "No, No, ñooooo!" to the "Ho-Ho-Ho" already on display from Ho-Ho-Kus, N.J. to Hermosa Beach, Calif., but that hasn't stopped retailers from jumping past Thanksgiving by ushering in the Christmas holiday season via spots shown on broadcast television.

By total play counts, GEICO airs more spots across broadcast and cable media than perhaps any other brand of late. For the week ending Nov. 3, GEICO's dominance at Spot Cable was nothing short of outstanding.

Yes, there's lots of love for AM and FM radio for GEICO, the undisputed leader with respect to spot plays across radio (and cable TV) across the 2019 calendar. But look who's now in the Spot 10? It's that brand best-known as the platform for someone who can't wait to take another person's trash and make it their treasure.

In America's five largest cities, some 48% of residents now speak a language other than English at home. If you own a broadcast media property, in particular in such locales as Chicago, Houston, or Phoenix, perhaps offering content appealing to these consumers would be prudent.

They interview well. They have a track record of breaking sales records. But you do not want to hire them. Expert sales training coach Barrett Riddleberger details in this freshly penned column why one should be very wary of the scary "Golden Child."

As members of CIMM, the companies and associations will partner with industry leaders to bring more focus to new forms of TV and cross media measurement and collaborate on solutions and thought leadership that will drive innovation.

The Media Rating Council (MRC) has granted C3 Metrics accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics.

With great fanfare, NBCUniversal in May 2019 launched a new feature that it believes will increase conversion rates for advertisers. How? QR codes airing during specific moments in TV shows, which would take viewers directly to an e-commerce site. We've got an RBR+TVBR Observation on the subject.