Carat announced has retained the $50 million RE/MAX media account, after a review. The account is handled out of the agency’s office in Atlanta. RE/MAX SVP of Marketing, Mike Reagan said: “We conducted this review as part of a regular practice to examine our current agency roster. We have always been extremely happy with Carat and after looking at a strong field of candidates, Carat further impressed us with their understanding of our business and the innovative ways they partner with us to reach the consumer.”
Carat President Martin Cass said: “It is particularly gratifying to retain business from our existing clients. It sends a powerful signal that they are confident in the work we do and that we are adding value. This win also recognizes our local market strength in Atlanta.”
