“Predictive advertising” company Cadent has a new Senior VP of Marketing, while also adding a Chief People Officer to its New York-based C-Suite.
Taking the Sr. VP of Marketing role is a woman who was formerly Sr. VP of U.S. Marketing at MiQ, where she led the go-to-market strategy for MiQ Sigma, the company’s AI-powered programmatic advertising platform: Daniella Krieger.
“Daniella has a proven ability to translate complex technology into clear, compelling value for the market,” says Cadent CEO Nick Troiano.
Krieger shares, “Innovation, especially AI, is transforming advertising at unprecedented speed. While this has created more advanced solutions for our clients, it has also made differentiation more critical. I’m excited to join Cadent, bringing a unified platform to market that cuts through that complexity and elevates the company’s narrative, market perception, and platform’s strengths into clear, differentiated value for our clients.”
Taking the key HR position is Kim Tingler. She is former the Sr. VP of People and Culture at Rokt and before that was Sr. VP of Human Resources at A+E Network. Before that, Tingler spent a decade at NBCUniversal supporting the advertising sales and marketing teams.
